94% of Readers Want Newsrooms to Disclose AI Use, Says Trusting News Survey
A recent survey led by Trusting News, an initiative focused on strengthening reader trust in journalism, has revealed that 94% of respondents want newsrooms to generally disclose when they use AI. The survey, conducted in July and August 2024 with 10 partner news organizations, collected over 6,000 responses. Trusting News found that audiences may gloss over the same AI disclosure used repeatedly, suggesting that disclosures should be varied and tailored to the audience. The most common uses of AI in newsrooms are for producing story summaries, transcription, and language translation. Respondents wanted AI disclosures to include the reasons why reporters used AI and confirmation that a human was involved in vetting AI-generated information. Joy Mayer, founder of Trusting News, presented these findings at the Investigative Reporters and Editors annual conference in New Orleans. As AI tools become more accepted, disclosures may change, with less need to disclose common uses of AI. TV or online video audiences can build trust through transparency, such as working AI disclosures into stories. Trusting News has created an AI disclosure blurb that newsrooms can tailor to their specific needs. As AI continues to play a role in journalism, transparency and clear communication with audiences will be key in maintaining trust.
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