Acer India eyes a market share of 18-20% by fiscal year 26, with a focus on increasing market penetration in tier III towns by doubling their retail presence, as announced by Harish Kohli, Acer India's president and managing director.
Acer India Aims for Market Dominance in FY26
Acer India, a leading technology company, celebrated its 25th anniversary in the country in FY26. The company has ambitious plans for the future, aiming to expand its market share to 18-20 percent and sustain double-digit growth.
Harish Kohli, the president and Managing Director of Acer India, leads the company's strategy for expansion. This strategy focuses on a balanced growth plan across product categories, customer segments, and geographies, emphasizing long-term consumer relationships and brand loyalty.
In the AI laptop market, Acer aims to consolidate its leadership in commercial PCs while expanding AI-capable devices. The company plans to increase local manufacturing under the Make in India initiative, scale exports, and boost AI-related enterprise solutions through their Altos division.
Acer is also broadening its consumer electronics portfolio with products like air purifiers, smart TVs, kitchen appliances, and vacuum cleaners. Acerpure products are a key growth pillar in this regard, aided by local manufacturing and retail presence.
The company's marketing efforts are sharply focused on young, tech-savvy consumers (16–25 age group) and expanding presence in emerging cities. Acer is particularly aggressive in the gaming market, with the Predator and Nitro series helping the company be synonymous with performance gaming in India.
Acer India's growth strategy for FY26 and beyond includes a balanced approach across product categories, customer segments, and geographies. The company plans to double its retail footprint in Tier II, III cities in the next two-three years.
Acer's long-term vision is to be the most trusted technology partner for Indian consumers and businesses, known for innovation, reliability, and value. The company has begun exporting Made-in-India devices to select markets and is aligned with the Make in India initiative. Acer assembles and configures a significant percentage of its commercial desktops, all-in-ones, and an increasing share of notebooks in India.
In summary, Acer India's FY26 strategy involves targeting 18-20% market share, expanding AI-enabled laptops alongside gaming and premium consumer laptops, strengthening Make in India manufacturing and exporting Made-in-India devices, growing consumer electronics via smart appliances, increasing presence in tier-2/tier-3 cities, focusing on East India as a new growth market, digital-first marketing focusing on young tech influencers in households, and aggressively scaling emerging businesses in AI PCs and consumer electronics.
This comprehensive approach underlines Acer's ambition to dominate the AI laptop and broader consumer electronics market in India by FY26. The AI laptop market in India is poised for exponential growth over the next three-five years, and Acer has a strategy to lead in this space. Acer India sees FY26 as a year where it will grow in market share and deepen its strategic relevance.
- Acer India, a leading technology company, aims to dominate the AI laptop and broader consumer electronics market in India by FY26.
- The company plans to scale its production of AI-capable devices in the AI laptop market, consolidating its leadership in commercial PCs.
- Acer's growth strategy for FY26 and beyond involves a balanced approach across product categories, customer segments, and geographies.
- Leading the company's strategy for expansion is Harish Kohli, the president and Managing Director of Acer India.
- Acer India's marketing efforts are focused on young, tech-savvy consumers and expanding presence in emerging cities, particularly in the gaming market.
- The company's long-term vision is to be the most trusted technology partner for Indian consumers and businesses, known for innovation, reliability, and value.
- Acer is aligned with the Make in India initiative, planning to increase local manufacturing, scale exports, and boost AI-related enterprise solutions through their Altos division.
