Ad Agency Martin Hires Past Netflix Executive to Propel Entertainment Venture
The Martin Agency is expanding its brand-building capabilities with the launch of Martin Entertainment, a new division aimed at revolutionizing brand-consumer connections through premium storytelling across various content mediums.
At the helm of this innovative venture is none other than Alanna Strauss, a former executive from Netflix who joins The Martin Agency as the evp, head of Martin Entertainment, and managing the Cultural Impact Lab.
Strauss's impressive resume includes a previous stint at Fender, where she served as svp, creative and content. In this role, she spearheaded brand strategy, creative, and initiatives across digital, social, and Fender Play - the brand's learning tool.
Prior to Fender, Strauss showcased her marketing prowess as head of creative for brand partnerships at Netflix. She played a pivotal role in groundbreaking campaigns, such as the critically acclaimed "Live From the Upside Down." This fascinating collaboration between Netflix and Doritos involved unique activations based on the 'Stranger Things' franchise, blending the series' retro ambiance with modern fan engagement.
Known for harmonizing entertainment, music, and brand marketing strategies, Strauss's brilliance lies in her ability to create captivating, cross-platform campaigns with a powerful cultural impact. Her mastery of experiential marketing positions her as a force to be reckoned with at the intersection of creativity and commerce.
Strauss will apply her expertise in harmonizing entertainment, music, and brand marketing strategies at The Martin Agency, utilizing her mastery of experiential marketing to create captivating cross-platform campaigns for the new Martin Entertainment division. Straus's innovative approach to blending entertainment and technology, as demonstrated by her work on the "Live From the Upside Down" campaign at Netflix, will aid in revolutionizing brand-consumer connections through premium storytelling across various content mediums, including finance, business, and technology.
