Addison Lee records £50m in sales through their iPhone application
In the bustling city of London, the taxi firm Addison Lee has made significant strides in the digital age, thanks to its innovative mobile app. The app, which has been downloaded over 350,000 times, has played a pivotal role in the company's growth, contributing to a 40% increase in sales in the last few years.
The journey of the Addison Lee app began in an unexpected place - a bedroom. Charles Gallagher, a mobile developer at the London taxi firm, was the brainchild behind the first prototype of the app. His cousin, Ingram, also played a crucial role, developing the BlackBerry version of the app.
The company's earlier investment in its booking and cab monitoring systems made it easier to build the app. This foundation proved to be a valuable asset, as the app was designed to access the phone's GPS system to find the user's current location and save their frequently used destinations, such as their home or office.
The app's customer-focused design has been a key factor in its success, as Ingram advises other businesses to build apps that address the aspects that drive customers mad. This approach has paid off, as the app has allowed Addison Lee to grow revenues without expanding its customer call centre.
The app's popularity has been evident, with the iPhone app currently on its 88th version. Interestingly, the Android version of the app was outsourced for development, while the iPhone app was developed by Addison Lee Plc, as indicated by the app provider information on the Apple App Store.
The app has also been featured in a TV advert by Apple, which gave it a quick burst of adoption. However, it's worth noting that the Android version of the app is not yet as popular as the iPhone or BlackBerry apps.
In the competitive world of taxi services, a well-designed app can build customer loyalty and prevent them from going to competitors. The Addison Lee app allows customers to book a cab on their smartphone, a feature that has proven to be a game-changer in the industry.
Addison Lee's journey into the digital world began in 2000 with the introduction of text messages to give customers the mobile numbers of cab drivers. This early adoption of technology set the stage for the company's successful foray into mobile app development.
In addition to the mobile app, Addison Lee later introduced a WAP site allowing customers to book cabs through their feature phones. This move further solidified the company's position as a tech-savvy player in the London taxi market.
In conclusion, the Addison Lee mobile app has been a significant factor in the company's growth and success. Its customer-focused design, innovative features, and early adoption of technology have positioned Addison Lee as a leader in the London taxi market. As technology continues to evolve, it will be interesting to see how Addison Lee continues to adapt and innovate.
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