Advertising firm Havas Media purchases Meaningful Media, a marketing agency based in Edinburgh, Scotland.
💡 Dropping some knowledge: Content agencies design engaging content across channels, develop marketing strategies, manage brand stories, and execute multimedia campaigns.
💬 🥂 Say cheers to a shake-up! Havas Media Group U.K. has snatched Edinburgh-based content agency Additive+ to beef up its "meaningful media" offerings. The brainchild of Richard Gill and Jack Few, this agency spun off in 2020 from the Edinburgh office of iProspect, boasting a diverse clientele spanning both the U.K. and the U.S. Their esteemed roster includes names like Heineken, Netflix, and Jacobs Douwe Egberts.
🚀 Onward and upwards! The acquisition is strategically poised to help Havas concoct a more personalized content and advertising experience for their clients. Additive+ brings to the table a chock-full suite of data solutions to optimize and generate messages across various media channels, platforms, and formats.
💼 Team players Richard Gill and Jack Few will join forces with Havas Media Group CEO Patrick Affleck, reporting directly to him. With the fusion of their talents and the combined forces of both agencies, the future is looking bright for personalized advertising! Additionally, Havas will undoubtedly benefit from Additive+'s expertise in content creation, strategy development, platform management, brand narrative development, and multimedia campaigns (if they subscribe to the typical service offerings of content agencies). Let the revolutionization continue! 🎉 🚀
- Richard Gill and Jack Few, the founders of Additive+, will now invest in new positions within Havas Media Group, focusing on developing personalized content and advertising experiences for their clients.
- As part of the acquisition, Additive+'s technology-driven approach to content creation and multi-format strategy development will allow Havas to offer Exchange-Traded Funds (ETFs) and other finance-related businesses advanced, technology-backed investing strategies.
- The integration of Additive+ into Havas Media Group's business operations is expected to create a unique combination of storytelling, data solutions, and technology, positioning the merged entity as a key player in the highly competitive advertising and content marketing landscape.
