AI Actor Tilly Norwood Divides Industry at Zurich Film Festival Summit
AI talent studio Xicoia has sparked controversy with its unveiling of Tilly Norwood, the first digitally generated actor, at the Zurich Film Festival summit. While some talent agencies have shown interest in representing the AI avatar, many actors and the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) have expressed disapproval and concerns about the potential replacement of human performers.
June Squibb, a veteran actor with a 40-year onscreen career and nearly 70 years of stage roles, believes audiences can differentiate between AI creations and human actors. She acknowledges the advancements of AI in the industry but maintains that creativity should remain human-centered, echoing SAG-AFTRA's stance.
Xicoia founder and CEO Eline Van Der Velden claims Tilly Norwood is not a replacement for a human being but a creative work. However, SAG-AFTRA opposes the creation of Tilly Norwood, asserting that it is not an actor but a character generated by a computer program. Multiple talent agencies have shown interest in representing the AI avatar, despite the controversy.
The introduction of Tilly Norwood by Xicoia has raised questions about the future of acting and the potential impact of AI on the industry. While some see it as a new creative opportunity, many actors and their union remain opposed to the idea of AI actors replacing human performers.
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