AI Assistance in Shopping Growing, According to Forsa Survey
In the ever-evolving digital landscape, Visa is set to introduce artificial intelligence (AI) technology for shopping control this year, as announced by Tobias Czekalla, CEO of Visa Germany. This move aims to revolutionise the way consumers shop and pay in the future, as part of Visa's Intelligent Commerce program.
The program, according to Visa's Chief Strategist, Jack Forestell, seeks to enable secure and trustworthy transactions in an AI-driven world. Forestell emphasises the importance of gaining consumer, bank, and retailer trust for the program's success.
A recent Forsa survey sheds light on consumer preferences regarding AI usage. The survey reveals that while 40% of respondents believe AI delivers high-quality results, only 16% consider AI currently secure, and only 15% see the technology as technologically mature. However, 76% of respondents find AI useful, and 51% see it as a noticeable everyday convenience.
One of the key factors that build consumer trust is the AI's ability to ask questions, as indicated by 54% of survey participants. The AI is also expected to adhere to clear rules and maintain control, as per the wishes of consumers, for it to be trusted with shopping-related tasks.
The Forsa study also indicates that age plays a role in AI usage, with older age groups less likely to trust AI with tasks requiring high independent action. Conversely, those under 35 are more likely to trust AI with tasks such as driving, organising meetings, investing money, and writing and publishing social media posts.
In everyday practice, AI is mainly used for product comparisons, creating shopping lists, research, creating texts, translations, and generating images. Every second person (52%) would be willing to let AI shop for them online, with event tickets, groceries, and clothing being the most popular items.
Visa's Chief Product and Strategy Officer, Jack Forestell, envisions a future where AI agents will search, select, purchase, and manage products on behalf of consumers for the Visa Intelligent Commerce program. Furthermore, around 20% of respondents would also entrust AI with booking trips, and 47% would entrust AI with managing subscriptions and contracts.
As AI continues to shape our daily lives, many are already willing to delegate purchasing decisions to AI, as stated by Tobias Czekalla, CEO of Visa Germany. The new Visa offer aligns with the wishes of consumers, aiming to provide a secure, trustworthy, and convenient shopping experience in the AI-driven world.
Read also:
- MRI Scans in Epilepsy Diagnosis: Function and Revealed Findings
- Hematology specialist and anemia treatment: The role of a hematologist in managing anemia conditions
- Enhancing the framework or setup for efficient operation and growth
- Hydroelectric Power Generation Industry Forecasted to Expand to USD 413.3 Billion by 2034, Projected Growth Rate of 5.8% Compound Annual Growth Rate (CAGR)
