Brief Snap:
- Amazon unveiled the use of AI to help sellers generate product descriptions on Wednesdays, in addition to AI-summarized product reviews announced last August.
- Amazon's large language model technology creates descriptive titles, item details, and bullet points using a few words from sellers, which sellers can edit or submit to the Amazon catalog. Tested by sellers over the past few months, the AI-generated descriptions have been widely used by sellers, Amazon shared.
- Using AI for more precise product descriptions is intended to help customers find products easily. Amazon disclosed its generative AI capabilities at the Accelerate 2023, its annual seller conference.
- Similar to Amazon, eBay introduced the "magical listing" tool, which uses AI to generate product descriptions from images this month.
Insight:
AI Debut by Amazon: Assisting Sellers in Crafting Product Descriptions
As e-commerce giants Amazon and eBay innovate, AI has become an integral part of their product description creation process to optimize efficiency and customer engagement. Here's what each platform is doing with AI in this area:
Amazon
- Amazon aids sellers with AI tools that create informative product descriptions and customer-focused content using product details. For example, Phot.AI and Docsbot.ai use AI to generate product-focused descriptions[1][2].
- Strict guidelines placed by Amazon, such as banning keyword-stuffed titles, encourage the use of creative and helpful content. AI tools can streamline content creation and suggest improvements to these existing descriptions efficiently[4].
- Amazon Q Business is a generative AI service that provides AI-powered assistance and can be integrated into public-facing applications, demonstrating the company's commitment to leveraging AI for enhancing customer experiences across digital platforms[3].
eBay
While specific details regarding eBay's AI integration for product description creation aren't yet available, it's common for e-commerce platforms to explore AI-driven tools to optimize content and improve the user experience. eBay might be using AI indirectly through wider tech implementation or third-party vendor tools.
E-commerce AI Trends
- Sellers are increasingly using AI tools like ChatGPT to create captivating product titles and descriptions by analyzing competitor data, streamlining content creation, and suggesting improvements[5].
- The use of AI in search capabilities is changing how customers discover products online, with an expected surge in AI-guided recommendations across e-commerce platforms[4].
- By 2023, Amazon aims to further integrating technology and artificial-intelligence into its business operations, as evidenced by the introduction of AI-generated product descriptions for sellers' products.
- Aside from AI-summarized product reviews, Amazon's large language model technology is also being utilized to create technology-driven descriptions for items, making it easier for customers to find products.
- Acknowledging the success of the AI-generated product descriptions, Amazon has recently introduced Q Business, a generative AI service that can be integrated into public-facing applications, showcasing their dedication to enhancing customer experiences through AI.
- Simultaneously, eBay has rolled out the "magical listing" tool, which uses AI to create product descriptions from images, signifying the broader adoption of AI for product description creation in the e-commerce sector.
- In the future, sellers can expect the use of AI tools like ChatGPT not only for creating captivating product titles and descriptions but also for analyzing competitor data and offering suggestions for improvement, streamlining content creation and optimization.
