AI-Integrated Lottery System Offers Personalized Product Recommendations by Scientific Games
In a groundbreaking move, Scientific Games, a leading provider of retail and digital games, technology, and analytics services, has unveiled its latest innovation: GameChoice. This AI-powered lottery product recommendation engine is designed to modernize the lottery experience, offering personalized game suggestions at self-service lottery machines.
GameChoice integrates artificial intelligence (AI) with the company's SG Analytics to deliver dynamic product recommendations, enhancing the player experience. The platform encourages exploration of new games, going beyond the usual choices, which often fall within a single product category.
Initial deployments of GameChoice have shown promising results. In the first month since its launch, more than nine million shopping baskets benefited from recommendations, generating $9.8 million in retail sales. This translates to an estimated $280,000 per day or $105 million per year for the lottery.
Joe Fulton, Scientific Games' Vice President of Product Management, expressed his excitement about the latest product. He stated that GameChoice was developed to modernize the lottery experience and meet evolving consumer expectations. Fulton also mentioned that GameChoice helps sustain vital lottery funding to good cause programs such as education, health, and welfare by expanding player engagement and boosting game sales.
Research by Scientific Games reveals that players often purchase lottery games they know. GameChoice aims to change this by offering personalized recommendations, encouraging customers to discover new and relevant games. According to separate research by Bizrate, 40% of US customers under the age of 40 actively seek products they have been recommended online.
Scientific Games plans to showcase GameChoice at the North American Association of State and Provincial Lotteries (NASPL) 2025. The event takes place in Niagara Falls, Ontario, from September 9 to September 12, 2025, where the capabilities of GameChoice will be demonstrated.
By modernizing the lottery experience, GameChoice is not just a tool for boosting sales and engagement but also a means to sustain funding for good cause programs. The goal of GameChoice is to make the lottery experience more interactive, engaging, and personalized, thereby meeting the evolving expectations of consumers.
- The sports betting and gambling industry is starting to take notice as technology, such as artificial intelligence and data-and-cloud-computing, revolutionizes traditional industries like finance and lottery games.
- With the integration of artificial intelligence, Scientific Games' GameChoice platform is shaking up the lottery industry by offering personalized game recommendations, encouraging players to explore new games and boost overall sales.
- In a move to stay competitive, Scientific Games plans to showcase GameChoice at the NASPL 2025 event, hoping to convince lottery operators that this AI-powered tool can help modernize their offerings, boost sales, and support funding for good cause programs like education, health, and welfare.
