AI Integration in Marketing and Advertising: 30 Notable Applications to Explore

In the rapidly evolving world of business, artificial intelligence (AI) is making a significant impact, particularly in advertising and marketing. This article provides an overview of various companies and technologies that are leveraging AI to revolutionize customer engagement and business growth.

Nativo, a US-based company, operates remotely, using AI in its ad software for customer engagement. Meanwhile, AdCellerant, a digital marketing agency, serves businesses with tech solutions for email marketing, YouTube campaigns, web development, and programmatic display advertising.

Yext is another player in the market, helping businesses manage their online presence with AI-powered tools for answering customer questions and building SEO-friendly web pages. Invoca uses AI to provide call tracking, analytics, and conversation intelligence services for marketers, while AWeber offers a marketing platform that includes landing pages, ecommerce tools, web push notifications, behavioral tagging, and automated email campaigns.

Contentful uses AI to power digital tools for creating engaging omnichannel customer experiences, and ClickMint, a tech-enabled marketing agency, uses AI diagnostics to analyze UX telemetry, attribution data, and behavioral event streams. Influential, an influencer marketplace, employs AI to suggest social media influencers to brands and companies.

GumGum develops computer vision technology that advertisers and marketers can use to place ads more strategically. Yieldmo offers a global omnichannel exchange for ad content, using machine learning algorithms for bespoke content recommendations. Fluent offers businesses tailored digital experiences through its network of lead-generating websites.

System1 uses AI and machine learning to help advertisers target and engage the right customers. Movable Ink is an email marketing company that allows customers to change their emails after they've already been sent and personalize messages based on customer behavior. EZ Texting offers SMS marketing solutions that use AI to streamline content creation.

Smartly.io is an AI-powered social media advertising platform, and RTB House uses AI in advertising to help brands drive sales and complete branding and personalized retargeting. AnthologyAI allows consumers to control their personal data and earn money while providing businesses access to its intelligent Knowledge Graph.

Notable brands such as Coca-Cola, WWF, Nutella, Puma, eBay, CNN, and Netflix are among those using AI in advertising and marketing, offering functions like personalized product campaigns, real-time ad content adaptation, fully AI-produced ad spots, automated campaign optimization, recommendation systems, chatbot customer service, and programmatic real-time ad bidding.

NextRoll develops marketing technology that leverages machine learning to gather data, deliver insights, and provide businesses with tools for strategically targeting buyers. Lily AI makes e-commerce marketing software that generates personalized product recommendations using AI. Salesforce equips teams with the ability to develop personalized marketing campaigns with the Marketing Cloud.

Publica offers an adtech platform for connected TVs, using AI to predict which advertiser's content is about to run an ad program. Ylopo provides an AI-powered digital marketing platform to real estate professionals, and Affectiva helps brands gather insights from qualitative observations with its emotion AI toolkit.

Google's responsive search ads enable marketers to tailor their ads to specific needs, while Optimum offers Alice, an AI tool for media planning and activation in advertising. EliseAI's conversational AI platform automatically and quickly responds to customer questions and requests, executing specific tasks based on customers' comments. Ada provides an AI-based customer service automation platform.

AI is used in marketing to segment customers, message them at optimal times, personalize campaigns, and automate processes. IBM Watson helps businesses fine-tune their marketing strategies with AI, and Quantcast's AI and machine learning engine Ara helps brand marketers and agencies make data-centric decisions.

The integration of AI in advertising and marketing is transforming the industry, offering businesses unprecedented opportunities to engage customers more effectively and drive growth. As AI continues to evolve, we can expect to see even more innovative applications in this field.