Alps Alpine Taps Driven Marketing for Northern California, Nevada Sales
Alps Alpine North America has chosen Driven Marketing as its official independent sales representative for Northern California, Central California, and Northern Nevada, starting October 1, 2025. This move aims to bolster support for Alpine's aftermarket dealer network.
Driven Marketing's founding members, Greg Douglas and Pete Bobsin, will continue to serve Alpine dealers in these territories. Alps Alpine is transitioning to an independent representative model to enhance its support for the authorized dealer network.
Alpine's product portfolio will feature Modus Global, AudX, GCH Automotive Systems, and SoundBOX products, with more brands and solutions on the horizon. Pete Bobsin, a founding member of Driven Marketing, expressed confidence in the company's ability to bring valuable territory expertise and a dealer-centric approach to new partnerships with Alpine.
Effective October 1, 2025, Driven Marketing will represent Alps Alpine in Northern California, Central California, and Northern Nevada. This appointment is part of Alpine's effort to strengthen its dealer support through an independent representative model.
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