Amplifying Global Card Holders' Experiences Via Mastercard Collection and Debut of World Legend Mastercard
Mastercard Unveils Exclusive World Legend Mastercard for Global Experience Seekers
Mastercard has introduced its most premium credit card offering yet, the World Legend Mastercard. This new tier, positioned at the top of Mastercard's portfolio, is designed for individuals who value unique experiences and are willing to invest in creating unforgettable memories.
The World Legend Mastercard, with its exclusive suite of benefits collectively known as The Mastercard Collection, aims to grant cardholders access to memory-making experiences worldwide.
The Mastercard Collection
This powerful, curated platform offers dining, entertainment, and travel experiences that are sure to impress. Key features and benefits include:
- Dining: Priority reservations at sought-after restaurants, access to specially crafted menus, and memorable dining experiences that transform ordinary meals into exceptional moments.
- Entertainment: Exclusive ticket access including presales and premium seating for highly sought-after music events, made possible through Mastercard's partnership with Live Nation. It also includes access to tickets for top sporting events around the world.
- Travel: Streamlined airport experiences featuring access to fast-track security lanes and airport lounges at major international airports. Upcoming benefits include Mastercard-exclusive dining spaces at select airports, offering comfort, localized flavors, and essential travel amenities before flights.
Global Accessibility
These benefits are globally connected and usable by cardholders and their families at home and during international travel, making the experiences seamless and accessible worldwide. Cardholders can browse and book these premium experiences via Mastercard’s platform (priceless.com/themastercardcollection) or through their banking apps.
Targeting High-Spending Consumers
Strategically positioned above the World Elite tier, the World Legend Mastercard targets high-spending consumers seeking unparalleled and exclusive access that aligns with their passion for unique experiences. It is set to debut in the U.S. market in Q3 2025, with planned international expansions including Asia Pacific markets such as Singapore expected in early 2026.
Meeting Consumers' Needs and Preferences
The shift towards experiences holds true for all demographics, but is especially true among the top 30% of earners. With two-thirds of cardholders becoming more intentional with how they spend their time, focusing on relationships that matter most, Mastercard is continuing to expand its benefit offerings through The Mastercard Collection to meet consumers' needs and preferences.
Bunita Sawhney, chief consumer product officer at Mastercard, stated that "time well-spent with people who matter most is truly priceless." The World Legend Mastercard is designed for individuals seeking exceptional, exclusive experiences that will create lasting memories and deepen connections with the people they care about most.
[1] Mastercard Unveils New Suite of Dining, Entertainment and Travel Benefits [2] Mastercard Introduces World Legend Mastercard [3] Mastercard Expands Benefits Portfolio with World Legend Mastercard [4] Mastercard's New World Legend Mastercard Targets High-Spenders [5] Mastercard's World Legend Mastercard: A New Standard for Premium Cardholder Experiences
- The new World Legend Mastercard, unveiled by Mastercard, aims to offer technology-enabled access to exclusive dining, entertainment, and travel experiences, catering to individuals who value unique memories and are willing to invest.
- With The Mastercard Collection, the World Legend Mastercard leverages technology to make global experiences seamlessly accessible, ensuring cardholders can explore, book, and enjoy memory-making activities from their homes or during travel.
