Animated Tutorials: Comprehending the Purpose of Explainer Videos, Showcasing Various Examples and Styles
In the digital age, video content has become a powerful tool for businesses to engage, educate, and convert their audience. One such format that has gained significant traction is the explainer video. These short, animated or live-action videos are designed to explain complex ideas in a simple and easy-to-understand manner, making them an effective sales tool and a medium for creative storytelling.
The process of creating an explainer video is meticulous and collaborative, with clients playing a pivotal role at every step. The script is carefully crafted to highlight the client's goals, storyline, entrance hooks, context, and call to action. To get started on a project, clients can request a consultation.
Once the project is underway, clients receive a storyboard, a visual roadmap that helps them understand how the story will unfold. Each frame represents a different step in the story, ensuring a smooth flow and clarity of message. The best explainer videos are born from a great video strategy, a compelling script, captivating visuals, and engaging animation.
The script is written in a conversational, relatable language to engage the target audience naturally and make complex concepts easier to understand. It incorporates storytelling elements, starting with an attention-grabbing hook and weaving a narrative that aligns the product with the viewer’s needs or problems. The focus is on benefits and solutions, making the content more compelling and actionable.
The visuals employed are clean, stunning graphics and animations that complement and clarify the message without cluttering the screen. They are based on the approved storyboard and designed to retain viewer attention, with a duration of about 45 to 90 seconds, ideally between 1 to 2 minutes. Placing the most important information and benefits upfront ensures that viewers grasp the key message early on.
Professional voiceover and sound are crucial for conveying authority and building trust with viewers. Employing a clear, professional voiceover is essential for clarity and engagement. Sound design and SFX, often including voiceover talent, are added to the video to enhance the overall experience.
The final stage of the process is the delivery of the video to the client. The video is delivered for download, upload, or sharing on various platforms. Clients are offered 3-5 rounds of revisions at each stage of the production process to ensure their satisfaction with the final product.
The budget for an explainer video depends on factors such as video quality, length, and style of animation. Explainer videos can be used for various purposes, including explaining a business, simplifying complex concepts, launching new products or services, educating audiences, demonstrating product features, raising awareness or funds for nonprofits, training staff, creating animated ads, short animated stories, and social video clips.
With their effectiveness in engaging audiences, explainer videos are widely used by businesses, government departments, and nonprofits. A well-crafted explainer video can help visitors understand a business and its value proposition quickly, potentially increasing website conversions by up to 80%. Therefore, investing in an explainer video can be a strategic move for businesses aiming to connect with their audience on a personal level and inspire action.
[1] Best Practices for Creating Effective Explainer Videos for Businesses. (n.d.). Retrieved from https://www.animaker.com/blog/best-practices-for-creating-effective-explainer-videos-for-businesses [2] How to Create an Explainer Video: A Step-by-Step Guide. (n.d.). Retrieved from https://www.wistia.com/learn/video-marketing/how-to-make-an-explainer-video [3] The Ultimate Guide to Creating Explainer Videos. (n.d.). Retrieved from https://www.animoto.com/blog/en/the-ultimate-guide-to-creating-explainer-videos [4] The Science of Explainer Videos: How to Create the Perfect One. (n.d.). Retrieved from https://www.animoto.com/blog/en/the-science-of-explainer-videos-how-to-create-the-perfect-one
- Incorporating technology and entertainment, an effective explainer video strategy includes the use of captivating visuals and engaging animation, professional voiceovers, and a well-crafted script that employs storytelling elements, thereby creating a powerful tool for businesses to engage their audience, explain complex ideas, and drive conversions.
- As lifestyles become increasingly digital, businesses can leverage technology to create explainer videos that not only serve as an effective sales tool but also provide a medium for creative storytelling, making the process of explaining their products or services an enjoyable and engaging experience for their audience.
