Apple aims to incorporate additional features in the Vision Pro model to boost sales, according to a report
Apple is gearing up for a series of updates to its Vision Pro VR headset, as reported by Bloomberg. The changes, set to be introduced in the visionOS 2.4 software update, are expected to roll out as soon as April.
The most significant addition to the Vision Pro is the integration of Apple Intelligence, a feature that is currently available on the iPhone 15, iPhone 16, and the upcoming iPhone SE 4. Apple Intelligence, which utilizes the power of ChatGPT to understand images and documents, is expected to bring improved AI capabilities to the Vision Pro.
The visionOS 2.4 update will also include the Writing Tools interface, Genmojis, and the Image Playground app, all of which are currently available with Apple Intelligence. A spatial content app is another new feature set to be added to the headset.
However, the Vision Pro has struggled to sell since its launch one year ago, in part due to its $3,500 price tag. Despite the upcoming updates, analysts predict shipments in the hundreds of thousands per year initially, and Apple expects the second-generation model to maintain market presence rather than dramatically increase sales volume.
To address this issue, Apple is reportedly working on weight reduction, comfort improvements, and better spatial computing experiences to make the Vision Pro more usable for longer sessions. Additionally, rumors of a more affordable model, dubbed "Vision Air," suggest Apple sees price as a key barrier to wider adoption.
While the addition of Apple Intelligence is expected to improve device capabilities and user experience, significant sales improvement will likely depend more on price reduction, comfort, and software/content ecosystem growth rather than just adding AI features.
Apple did not immediately respond to a request for confirmation regarding the new features for the Vision Pro VR headset. The company also plans to introduce an updated mode for guest users in the visionOS 2.4 software update.
As Apple continues to innovate and refine its Vision Pro VR headset, it remains to be seen how these updates will impact sales and user experience. Stay tuned for more updates as they become available.
[1] Bloomberg [2] TechCrunch [3] The Verge [4] 9to5Mac [5] MacRumors
- The upcoming Vision Pro VR headset from Apple will incorporate the powerful AI capabilities of Apple Intelligence, a feature already present in the iPhone 15, iPhone 16, and the iPhone SE 4.
- In addition to Apple Intelligence, the Vision Pro will include the Writing Tools interface, Genmojis, the Image Playground app, and a new spatial content app.
- Analysts predict that the Vision Pro's initial shipments will be in the hundreds of thousands per year, but Apple is focusing on weight reduction, comfort improvements, and better spatial computing experiences to improve usability.
- A more affordable model, dubbed Vision Air, is rumored to address the high price point as a key barrier to wider adoption.
- Significant sales improvement for the Vision Pro will likely depend more on price reduction, comfort, and software/content ecosystem growth rather than just adding AI features.
- To keep up with the latest news about Apple's Vision Pro, stay tuned for updates from tech blogs and websites such as Bloomberg, TechCrunch, The Verge, 9to5Mac, and MacRumors.
