Apple Boosts iPhone 17 Production, Focusing on High-End Pro Models
Apple is set to ramp up production of the iPhone 17, with a focus on the high-end Pro models. This move comes as Morgan Stanley projects Apple to sell between 243 million to 270 million iPhones in 2026. Meanwhile, the iPhone Air's sales have been slower than expected, indicating a cautious start to Apple's mid-tier market expansion.
The iPhone 17 Pro and Pro Max have been selling faster than anticipated, reflecting consumers' preference for premium, feature-rich models. Morgan Stanley expects six new iPhone models in 2026, including a foldable iPhone, which could spark a significant upgrade cycle. The success of Apple's upcoming 'iPhone Intelligence' features is also expected to further boost the company's stock price. Morgan Stanley has raised its Apple stock price target to $298 due to stronger-than-expected iPhone sales and resilience in Apple's upgrade base.
Apple is ramping up iPhone 17 production, focusing on the Pro line, while the iPhone Air's sales have been slower than forecast. Morgan Stanley projects strong iPhone sales in 2026, driven by new models and features, potentially leading to a significant upgrade cycle and increased stock price.
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