Apple reportedly considering a shift from its own AI model for Siri, engaging in negotiations with OpenAI and Anthropic for potential partnerships.
Apple, the tech giant known for its innovative products, has taken a significant step in its AI strategy. Although the company has explored using OpenAI's ChatGPT as an additional source for Siri, it has not adopted ChatGPT or Anthropic's Claude as the core engine for its virtual assistant.
Instead, Apple has chosen to develop its own proprietary AI technology. This move comes as the company has formed an internal team called "Answers, Knowledge and Information" to create a "ChatGPT-like" capability tailored to Apple's standards and privacy philosophy.
The decision to develop in-house AI technology signals a departure from Apple's previous reliance on third-party conversational AI models. Apple initially partnered with OpenAI in 2024 to integrate ChatGPT as an optional information source within Siri. However, faced with quality and competitive challenges, Apple has opted for self-developed AI technology.
Apple's CEO Tim Cook and software head Craig Federighi have emphasized that they are making good progress on a personalized, more capable Siri AI that differs fundamentally from the earlier experiments with external AI models. The new Siri, expected to launch in 2026 as part of a major upgrade, is expected to be powered by Apple's own technology.
Currently, Apple uses its own technology, called Apple Foundation Models, for powering its AI features. The move to develop its own AI technology could potentially boost Apple's reputation in the AI space.
It is important to note that the potential shift in Apple's AI strategy has not been confirmed officially by Apple. However, if Apple decides to go ahead with OpenAI or Anthropic, it could indicate that its internal AI efforts are lagging in the field of generative AI.
The potential integration of external AI models could help Siri catch up with more advanced AI assistants on Android phones. Apple has reportedly asked both companies to train versions of their models to run on Apple's cloud infrastructure.
In the third fiscal quarter of 2025, Apple posted a revenue of $94 billion, up 10 percent year over year. This growth is a testament to Apple's continued success in the market, with the company achieving new milestones in services, especially in Apple TV+, iCloud, and the App Store.
Moreover, Apple has shipped more than 3 billion iPhones since the device first launched in 2007, a significant achievement for the company. The iPhone 16 models have also outperformed the iPhone 15 lineup from last year, with sales rising in the "strong double digits."
As Apple continues to innovate and develop its AI technology, it remains to be seen how the next generation of Siri will shape up. Stay tuned for more updates on Apple's AI strategy and its impact on the tech industry.
Technology and artificial-intelligence are integral parts of Apple's new AI strategy, as the company has chosen to develop its own proprietary AI technology for powering a more capable Siri AI. The internal team, "Answers, Knowledge and Information", aims to create a "ChatGPT-like" capability that aligns with Apple's privacy philosophy, signaling a departure from the company's previous reliance on third-party AI models.
