Artificial Intelligence Direction for Creators: Brandtech's Chorus turns AI suggestions into creative tactics
In the ever-evolving world of marketing, a new partnership is making waves. Chorus is a joint offering that combines Jellyfish's Share of Model™ technology with Collectively’s expertise in creator partnerships. This collaboration aims to help brands influence AI-powered customer choices by strategically leveraging creator-driven content.
Chorus serves as a mirror, reflecting a brand's AI-generated reputation compared to competitors. By mapping the latent-space associations of major AI systems like Google's Gemini and Meta's Llama, Chorus reveals the strengths and weaknesses in a brand's AI reputation.
The integration of Chorus into existing creator-marketing workflows enhances them significantly. It embeds AI perception data into campaign briefings and performance reviews, ensuring brand narratives resonate with both human audiences and AI-driven discovery tools.
Chorus helps brands work with creators whose content tone, format, and storytelling approach align with the desired AI perceptions. By treating AI models as critical gatekeepers, understanding their biases, adjusting messages, and leveraging creator authenticity, marketers can secure a place in both the human and machine-powered customer journey.
One brand that has reaped the benefits of Chorus is Haleon, with its wellness brands such as Advil, Emergen-C, and TUMS. Marketing leaders at these brands have gained valuable insights into how AI summaries position their products, allowing them to make more informed decisions about their marketing strategies.
Moreover, Chorus allows brands launching new product lines to preview how AI systems like Gemini might describe their products. This feature provides an edge in the competitive market, enabling brands to align their product launches with the AI-driven recommendations that guide modern consumers.
In essence, the goal of Chorus is to build an AI-consistent narrative across channels, ensuring coherence for both human audiences and algorithmic recommenders. By optimizing creator partnerships and content, brands can reinforce their strengths and shore up weaknesses in their AI reputation, ultimately leading to more effective and personalized marketing campaigns.
While direct recent sources may not provide detailed information confirming this description, the knowledge up to mid-2024 suggests that Chorus is a marketing or technology collaboration where Jellyfish's Share of Model™ platform teams up with Collectively to help brands harness AI-driven insights and partnerships with content creators. This collaboration is poised to revolutionize the way brands engage with consumers in the AI-driven world.
- Brands can leverage Chorus, a new collaboration between Jellyfish's Share of Model™ technology and Collectively, to strategically influence AI-powered customer choices by optimizing creator partnerships and content in the business sphere.
- In the realm of technology and artificial-intelligence, Chorus, a joint offering, reflects a brand's AI-generated reputation compared to competitors by integrating AI perception data into campaign briefings and performance reviews.
