AT&T's 'Unlimited Plus' Now Includes Free HBO for All Subscribers
AT&T has revamped its 'Unlimited Plus' mobile data plan, making it accessible to all subscribers at $90 a month. The update, announced in February, includes a notable perk: free HBO access for subscribers, regardless of their existing AT&T video services.
The new 'Unlimited Plus' plan is AT&T's most expensive offering among the big four carriers in the US. However, subscribers can now enjoy HBO at no additional cost, starting April 6. This benefit extends to both new and existing 'Unlimited Plus' users.
Previously, adding HBO to AT&T's DirecTV Now service incurred an extra $5 monthly fee. Now, subscribers can redeem their free HBO subscription through DirecTV Now or the HBO Go app, even if they don't use AT&T's video services. This move comes as AT&T is nearing the completion of its $85 billion acquisition of HBO's parent company, Time Warner.
While the promotion sweetens the deal for AT&T's unlimited data subscribers, it also raises questions about net neutrality. The company exempts its video services from data caps with its non-unlimited plans, potentially favoring its own content over competitors.
AT&T's 'Unlimited Plus' plan now offers free HBO to subscribers, both new and existing, at a cost of $90 per month. This move could attract more customers to AT&T's most expensive unlimited data plan, but it also raises concerns about net neutrality. The promotion begins on April 6.
