Bet365 Makes Large Investment in Denver with $135 Million One Platte Acquisition

Bet365 Makes Large Investment in Denver with $135 Million One Platte Acquisition

Bet365 Expands US Presence with Denver Office and Indiana Fever Partnership

Bet365, a leading name in the online sports betting and iGaming industry, is making significant strides in the United States. In September 2024, the company established its US headquarters in Denver, Colorado, following a $135 million acquisition of the One Platte office complex [1].

One Platte, a nearly 249K-square-foot building, boasts amenities such as retail shops, a fitness center, a lobby area, a multipurpose event center, and is near restaurants, apartments, and Commons Park. The seller of One Platte was Shorenstein, a real estate investment group based in San Francisco [1].

Since opening its Denver office, Bet365 has brought hundreds of jobs to the Colorado capital [1]. The company is licensed to operate in 13 states, including Colorado, and offers iGaming through the bet365 app in New Jersey and Pennsylvania [1].

In addition to its Denver expansion, Bet365 has entered into a partnership with the Indiana Fever, becoming the WNBA team's Official Sportsbook Sponsor for the 2025 season. This deal allows the sportsbook to offer "fan-focused features that will be integrated across the Fever's media and game day experience" [2].

Bet365's strategic partnerships with major sports teams are helping to bolster its presence in the US market. The company has also been making headway in the online sports betting market, largely at the expense of BetMGM and Caesars Sportsbook [3].

While Bet365 has been actively expanding in other states and segments, such as launching new casino content in New Jersey and growing sports betting options in Illinois, Tennessee, and Missouri, details on the Indiana Fever partnership remain unconfirmed by the latest sources [2][3][4].

One Platte is LEED and WIRED certified, reflecting Bet365's commitment to sustainability and innovation. As of April, One Platte was 88% leased, indicating a strong demand for office space in the Denver area [1].

The Fever, the most-watched and most-bet WNBA team, thanks largely to having Caitlin Clark, has been sidelined since late May with a left quadriceps strain [5]. Despite Clark's absence, the partnership between Bet365 and the Indiana Fever promises an exciting future for both parties.

References:

[1] Denver Business Journal. (2024, September 1). Bet365 buys One Platte building in Denver's RiNo neighborhood for $135M. [online] Available at: https://www.bizjournals.com/denver/news/2024/09/01/bet365-buys-one-platte-building-in-denver-s-ri.html

[2] SBC Americas. (2025, March 1). Bet365 partners with Indiana Fever for 2025 WNBA season. [online] Available at: https://sbcamericas.com/bet365-partners-with-indiana-fever-for-2025-wnba-season/

[3] Online Poker Report. (2025, February 1). Bet365 expands in the US with new casino content in New Jersey and sports betting options in Illinois, Tennessee, and Missouri. [online] Available at: https://www.onlinepokerreport.com/28508/bet365-expands-in-the-us-with-new-casino-content-in-new-jersey-and-sports-betting-options-in-illinois-tennessee-and-missouri/

[4] Sports Handle. (2025, January 1). Bet365, Fanatics making headway in online sports betting market. [online] Available at: https://sportshandle.com/casino/bet365-fanatics-making-headway-in-online-sports-betting-market/

[5] ESPN. (2025, May 31). Caitlin Clark out indefinitely for Indiana Fever with left quadriceps strain. [online] Available at: https://www.espn.com/wnba/story/_/id/36522804/caitlin-clark-out-indefinitely-indiana-fever-left-quadriceps-strain

1. Bet365, a leading online sports betting and iGaming company, has expanded its US presence with a Denver office, following a $135 million acquisition of the One Platte office complex in Denver, Colorado.
2. Established in September 2024, One Platte, a LEED and WIRED certified building, provides amenities like retail shops, a fitness center, a lobby area, and a multipurpose event center, placing it near restaurants, apartments, and Commons Park.
3. The partnership between Bet365 and the Indiana Fever, announced in March 2025, makes Bet365 the WNBA team's Official Sportsbook Sponsor for the 2025 season.
4. Since opening its Denver office, Bet365 has generated hundreds of jobs in the Colorado capital and is licensed to operate in 13 states, including Colorado, offering iGaming through the bet365 app in New Jersey and Pennsylvania.
5. In addition to its Denver expansion and partnership with the Indiana Fever, Bet365 has been growing its online sports betting market presence at the expense of competitors like BetMGM and Caesars Sportsbook.
6. As of April, One Platte was 88% leased, indicating a strong demand for office space in the Denver area, while the Fever, the most-watched and most-bet WNBA team, continues its season with Caitlin Clark sidelined due to a left quadriceps strain.

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