ELA Games Partners with Betsson Group to Expand in Denmark
Betsson strengthens ties through collaboration with ELA Games, broadening its reach in the gaming sector.
ELA Games, an innovative game development studio, has announced a partnership with Betsson Group to further expand its presence in the Danish iGaming market. This strategic move comes after successful collaborations with local operators like Casino House and Tivoli Casino earlier in 2025.
The partnership with Betsson, a leading global online gaming company, allows ELA Games to tap into Betsson's substantial player base in Denmark. Players can now access popular ELA Games titles such as Flame Fruits Frenzy, Cash of Gods, and It's Shark Time.
For Betsson, this partnership brings fresh, innovative content to enhance player acquisition, retention, and engagement. The company, which initially started as AB Restaurang Rouletter in Sweden in 1963, has grown to operate multiple award-winning brands across Europe, Latin America, and other regions.
Marharyta Yerina, Managing Director of ELA Games, views the partnership as a significant step for the company's growth trajectory. She emphasises the goal to convert Betsson's players into loyal users of ELA Games' titles and to provide innovative entertainment and fresh gaming experiences.
Laura Peretta, Head of Supplier Relations at Betsson, is delighted to welcome ELA Games to their portfolio in Denmark. She highlights ELA Games' creative approach and quality content as a perfect match for Betsson’s platform in the region.
In summary, ELA Games' strategic expansion in Denmark has accelerated through partnerships with local operators and culminated in a deal with Betsson. This move is a key part of ELA Games’ plan to extend its brand presence and engage new audiences in the Danish market by leveraging Betsson's established footprint.
Today, Betsson offers a diverse portfolio of casino games, sports betting, and other gaming products. Through this partnership, both companies aim to provide unparalleled gaming experiences to their combined player base in Denmark.
- In an effort to broaden their horizons in the Danish market, ELA Games has partnered with Betsson Group, extending their reach beyond conventional gaming, now offering sports betting to their players.
- While expanding their portfolio in Denmark, Betsson Group has integrated smartphones and gadgets, featuring technology-driven games like those from ELA Games, enriching the overall gaming experience of its players.
