Big news! The digital real estate platform, The Sandbox, has announced its largest auction yet for virtual plots of land (LAND) on online marketplace, GBM Auctions.
The Sandbox, a leading social gaming metaverse, is set to host the largest IP-rich auction in its history on July 16th, 2025, in London, United Kingdom. This groundbreaking event, exclusively available through GBM Auctions, will feature over 110 LANDs and 220 branded avatars across 22 intellectual properties (IPs).
GBM Auctions, renowned for their innovative Win-Win auction protocol, will power this auction. This model offers a fairer and more transparent way to purchase assets, ensuring that every participant reaps benefits, not just the final buyer.
The Win-Well auction model operates on a refund mechanism, where each bid is fully refunded if outbid, eliminating the risk of losing money for participants unless they win the auction. Additionally, participants receive incentives based on auction mechanics, encouraging engagement and participation. This approach to auctions contributes to true, on-chain price discovery, making them high-engagement and trustless events where every bid matters and every bidder benefits.
Well-known names such as Cirque du Soleil are among the participating IPs. The auction will also include 220 branded avatars across 22 IPs. Notably, this is the first time The Sandbox is using GBM's Win-Win auction model for LAND sales.
The auction includes 110 LANDs, including four Estates exclusive to this sale. These Estates are exclusively available via GBM and are inaccessible through any other marketplace or channel. The auctions went live on 15 July at 2:00 PM UTC and will run for seven days, closing on 22 July.
This is the first time The Sandbox is leading with auctions before launching the public sale on its own platform. The primary listings mean that assets aren't available through open marketplaces or secondary resale during this campaign. The GBM auction protocol has powered over $200M in volume and distributed more than $6M in rewards to date.
Prior to the auction, The Sandbox and GBM hosted an X Space event on 14 July, featuring discussions on the drop and the Win-Win auction model. Users can visit [https://sandbox.gbm.auction](https://sandbox.gbm.auction) to view and participate in the auctions. This promises to be a significant milestone in The Sandbox's journey, further cementing its position as a pioneer in the metaverse.
In this event, GBM Auctions, recognized for its innovative Win-Win auction technology, will power the LAND sales in The Sandbox's auction, offering a fair and transparent method for participants to bid on tokens. During the auction, users will have the opportunity to purchase branded avatars tokenized from 22 intellectual properties, including well-known names like Cirque du Soleil.
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