Bridgestone Prepares Innovative Solutions for the Olympic and Paralympic Games in Paris 2024
In a move to promote inclusivity and accessibility in sports, Bridgestone Corporation has extended its support for the Olympic and Paralympic Games Paris 2024. The Japanese multinational corporation has been a Worldwide Paralympic Partner since 2018, and this latest announcement further cements its commitment to the global sporting event.
According to a survey commissioned by Bridgestone Americas, 61% of respondents find it difficult to find or source adaptive sports equipment and accessories they need. In response, Bridgestone has pledged to contribute adaptive sports equipment including gloves for multiple sports, hand rims for wheelchair racing, tires for wheelchair tennis, and more.
The company's focus on making sports and society more inclusive is evident in its work with adaptive athletes and community non-profit partners. Bridgestone has also collaborated with Team Bridgestone athlete ambassadors to identify where its tire and rubber expertise could help enhance aspects of adaptive sports equipment.
The survey also revealed that 46% of respondents have had to modify generic sports equipment to meet their specific adaptive needs. In light of this, Bridgestone will leverage its rubber, materials, and design expertise to enhance rubber components for certain adaptive sports equipment.
Impressively, nearly 60% of respondents have modified or customized adaptive sports equipment or accessories themselves. This figure rises to 16% who have created new equipment themselves that did not exist in the market.
While specific details about Bridgestone's innovation projects for the Olympic and Paralympic Games Paris 2024 in collaboration with adaptive athletes have not been explicitly detailed in publicly available sources, the company's history suggests a focus on sustainability, mobility, and adaptive technology initiatives at Olympic events.
For detailed and specific updates, direct inquiries should be made to Bridgestone's official press releases or the Paris 2024 Organizing Committee's publications. These sources tend to release detailed announcements closer to or during the Games.
In conclusion, Bridgestone's commitment to the Paris 2024 Games and its focus on inclusive sports equipment is evident. However, for precise details on its projects with adaptive athletes, further research is required.
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