Business Data Integrity Elevates as Significant Commercial Threat
Pure Storage and the University of Technology Sydney Unveil Insights on Data Sovereignty
Pure Storage, in collaboration with the University of Technology Sydney (UTS), has released a comprehensive analysis of data sovereignty, highlighting its critical importance for businesses operating in diverse regulatory and geopolitical landscapes.
The research, conducted between July and August 2025, involved qualitative interviews with experts and practitioners from various industries in nine countries: Australia, France, Germany, India, Japan, New Zealand, Singapore, South Korea, and the United Kingdom.
The findings suggest that geopolitical shifts are increasing sovereignty risks, with 92% of the surveyed leaders confirming this trend. The analysis further indicates that geopolitical uncertainty and regulatory evolution are transforming data sovereignty into a fundamental business risk.
The survey identifies a 'perfect storm' where service disruption risks, foreign influence concerns, and evolving regulations converge to create unprecedented exposure for businesses and nations.
The research aimed to provide insights into the current state of data sovereignty and its implications for businesses. The interviews covered a range of topics related to data sovereignty and its impact on businesses.
The results reveal that 100% of the surveyed leaders have acknowledged that sovereignty risks, including potential service disruption, have forced organizations to reconsider where data is located. Moreover, 92% of the leaders identified loss of customer trust as the ultimate consequence of inaction.
The research also underscores the need for businesses to proactively address data sovereignty risks and to develop strategies for managing these risks in order to succeed in the current business environment.
Encouragingly, 78% of the surveyed leaders are already embracing different data strategies, such as implementing multi-service provider strategies, adopting sovereign data centers, and embedding enhanced governance requirements in commercial agreements.
Organisations now face potential revenue loss, regulatory penalties, and irreparable damage to stakeholder trust if these risks are not proactively addressed. Inadequate sovereignty planning could lead to reputational damage, as warned by 92% of the surveyed leaders.
The report, available at the provided link, provides a valuable resource for businesses seeking to navigate the complexities of data sovereignty in the modern globalised economy. By understanding and addressing these risks, businesses can position themselves for success in an increasingly competitive landscape.
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