Celebrity Powerhouses J Balvin, Jimmy Butler, and Valentina Shevchenko Join Forces with Binance for Challenging Super Bowl Cryptocurrency Commercials
A Straight-Up Take:
Get ready for a showdown this weekend as crypto firms take center stage! These companies are recruiting big names to peddle everything from NFTs to Web3 tech. But Binance, the global crypto heavyweight, teams up with some honest and independent VIPs to tell folks, "Don't blindly believe celebs about your financial future, educate yourself on crypto and trust yourself."
Their worldwide campaign, starring global sensation and entrepreneur J Balvin, NBA star Jimmy Butler, and UFC fighter Valentina Shevchenko, aims to inspire people to dive deep into crypto knowledge, empowering them to take charge of their financial freedom and success.
On the 13th of February, for each commercial airing during the big game with a celebrity hawking crypto, spectators are urged to set off Binance's #CryptoCelebAlert at CryptoCelebAlert.com to bag one of 2,222 POAP NFTs highlighting Jimmy Butler. More critically, they can snag a crypto novice's guide, helping them comprehend the fundamentals of crypto.
"I've been dabbling with crypto as it presents unique avenues for financial autonomy, not just for artists, entertainers, and athletes but for anyone willing to learn," said Balvin. "One lesson from my career is don't trust the so-called experts, dig deeper and decide for yourself."
"Many folks are intrigued by blockchain-powered goods, like crypto, yet lack the know-how to educate themselves about these fresh technologies. Besides advertising and brand recognition, we must help people grasp the basics of crypto and make smarter investment decisions. Education empowers individuals, and being your own expert is better than relying on someone who might not fully grasp or care about your financial aspirations," said Changpeng Zhao, the founder, and CEO of Binance.
About Binance
Binance, the world-renowned blockchain and cryptocurrency infrastructure provider, offers a vast financial product range. With millions of users worldwide, the Binance platform champions the cause of financial freedom and features an impressive variety of crypto products, such as trading, education, data, research, social good initiatives, investments and incubation, decentralization, and infrastructure solutions.
- Changpeng Zhao, the CEO of Binance, emphasizes the importance of education in understanding cryptocurrency, saying, "Besides advertising and brand recognition, we must help people grasp the basics of crypto and make smarter investment decisions."
- In a world-wide campaign, Binance, a leading crypto firm, is investing in education to empower individuals, offering a guide for beginners to comprehend the fundamentals of cryptocurrency.
- The collaboration between Binance and celebrities, such as J Balvin, Jimmy Butler, and Valentina Shevchenko, doesn't just promote crypto, but also encourages self-education, with Balvin stating, "One lesson from my career is don't trust the so-called experts, dig deeper and decide for yourself."
- The Binance platform, a major player in the realm of cryptocurrency and blockchain technology, extends beyond finance, offering products that include education, social good initiatives, and infrastructure solutions.
