Chiquita Brings Bananas to Italy for the First Time
Chiquita is making history in Italy by commencing banana cultivation in Sicily. This marks the first time bananas, previously only grown as ornamentals, will be commercially produced in the country. The project is a significant step in strengthening the relationship between Chiquita and Italy, and is partly facilitated by the advancing tropicalization of Italy's climate.
Tropicalization is enabling the growth of tropical fruits in Italy. Avocados, mangoes, papayas, and passion fruits have already taken root. Chiquita, seeing great potential in Sicily, aims to promote local production and engage Italian consumers. The company's first Italian banana plantation was established in Sicily in 1979, and now, it is expanding its presence with a new project.
The initial phase involves planting 20,000 organic banana suckers. This is a substantial investment, with the first Italian bananas expected to hit the market by 2026. The project aligns with the trend of Italian agricultural businesses, particularly in the south, investing in tropical crops.
Chiquita's banana cultivation project in Sicily is set to revolutionize Italy's fruit production landscape. By 2026, Italians can expect to buy homegrown bananas, a testament to the country's evolving climate and Chiquita's commitment to local production.
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