Colgate-Palmolive Utilizes Erthos' AI-Driven Platform for Crafting Virtual Product Packages
In a significant stride towards sustainable packaging, consumer goods giant Colgate-Palmolive has partnered with Greyparrot, a leading company in waste intelligence technology. This partnership aims to leverage Greyparrot's platform, which generates real-world recycling rates for brands, to help Colgate-Palmolive achieve its recyclable, reusable, and compostable packaging targets for 2025.
Gaspard Duthilleul, COO at Greyparrot, recently spoke to Packaging Europe about the technology. He explained that the ZYA platform, Greyparrot's offering, compiles materials data, in-house lab results, and artificial intelligence to optimize sustainability-minded material formulations. The solution follows packaging through the waste system, recording sorting, recycling, or loss data.
Colgate-Palmolive will use the platform to virtually design materials that meet their performance specifications and sustainability targets. The partnership is expected to significantly reduce R&D time, streamline the market launch and scaling process for new packaging designs, and help tackle plastic waste.
Tesco and Lidl are currently working alongside Colgate-Palmolive on testing Greyparrot's waste intelligence platform. The technology provides insights into how the platform works and what the company has learned through its implementation.
Unilever, Amcor, and Asahi are also trialling Greyparrot's waste intelligence platform. In addition to this partnership, Colgate-Palmolive has partnered with Erthos to use their AI-powered materials discovery platform for sustainability-minded packaging developments. Colgate-Palmolive will have direct access to the ZYA platform and will play an active role in aligning it with their packaging roadmap.
The platform uses AI-camera systems in material recovery facilities and offers product-level recyclable waste data. Last year, Colgate-Palmolive claimed to have reached 89.5% towards these targets by the end of 2023. This partnership is considered a step forward in the use of artificial intelligence to help consumer brands adopt new materials.
However, no new facts about Colgate-Palmolive's partnership with Erthos or their packaging targets were mentioned in this paragraph. Despite this, the collaboration between Colgate-Palmolive and Greyparrot promises to bring about a more sustainable future for packaging in the consumer goods industry.
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