Colombia's Key Business Enterprises to Familiarize Yourself With
Top Tech Companies Shine in Colombia's Developing Tech Scene
Colombia's tech industry is thriving, attracting investments and expanding operations with a diverse range of companies making their mark. From nearshore outsourcing providers to fintech firms and innovative software development companies, Colombia is quickly becoming a preferred destination for tech growth.
One of the standout companies is Addi, a buy-now-pay-later service that has gained popularity in Colombia. Launched in 2018, Addi allows users to select between three and 24 installments for individual purchases, providing a flexible payment option for consumers. With investments from Goldman Sachs, Greycroft, and Andreessen Horowitz, Addi is poised for continued growth.
Another key player is HubSpot, a B2B software company that offers a variety of products, including CRMs, CMS tools, and marketing platforms. Recently, HubSpot has incorporated generative AI features into some of its products, streamlining creative and support tasks. HubSpot's Colombian office in Bogotá is expanding, with 239 job openings available.
Qualtrics, a company that provides quantitative research, is also making waves in Colombia. By further informing clients on trends and behavior, Qualtrics' software collects customer and employee experiences and turns them into actionable insights. Qualtrics is also hiring, with 239 job openings available.
In the realm of fintech, companies like Lulo Bank, Grupo Aval, and Puntored and Metlife Colombia are expanding their product offerings and operations. Lulo Bank, a Colombian neobank, is set to launch a credit card in late 2025, while Grupo Aval recently launched GOU Payments, a real-time payment system inspired by Brazil’s PIX, aiming at regional expansion. Puntored and Metlife Colombia launched an innovative insurance program targeting small merchants to deepen financial inclusion.
TaskUs Colombia, Teleperformance Colombia, and Sitel Colombia (Foundever) are notable nearshore outsourcing providers. TaskUs Colombia offers digital-first solutions and strong employee engagement, while Teleperformance Colombia and Sitel Colombia specialize in customer experience, digital transformation, and multilingual services.
Sonatafy Technology is a prominent custom software development firm in Colombia, providing software engineering, enterprise app modernization, mobile app development, and IT strategy consulting.
The Colombian tech ecosystem is supported by political stability, a bilingual and skilled workforce, expanding 5G infrastructure, and cost-competitive nearshoring advantages, making it a preferred destination over Mexico for tech investments and nearshore outsourcing. Colombia is also a hotbed for new initiatives in cloud computing, SaaS, and data storage.
Colombia's top tech firms are not just attracting investment, but also creating opportunities for employment. Companies like Coupa, Avianca, Qualtrics, and Bancolombia all have job openings available. Avianca offers international and domestic flights and has branded credit cards that provide flight miles. Bancolombia offers investment products, including brokerage services and asset management.
With these top tech companies and ongoing growth in the tech and information technology sectors, Colombia is set to continue its rise as a key player in the global tech industry.
Data-and-cloud-computing solutions have become increasingly important for various tech companies in Colombia, with companies like Qualtrics providing software for quantitative research and data storage. The technology sector in Colombia is rapidly expanding, with numerous companies investing in cloud computing initiatives.
In addition to cloud computing, the data-driven technology landscape is thriving in Colombia, as companies such as Sonatafy Technology specialize in custom software development, including software engineering, enterprise app modernization, and mobile app development.
