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In the Italian automotive market, electrified vehicles, including battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs), have demonstrated impressive growth in 2025. However, this growth has not been sufficient to counterbalance the decline in petrol and diesel registrations, resulting in a market that remains below pre-pandemic levels.
According to data analysed on June 10, 2025, BEVs saw a 44,844-unit increase in sales compared to the previous year, representing a 27.8% rise. This growth resulted in a market share of approximately 5.21% for BEVs in the first half of 2025. Meanwhile, plug-in hybrids were part of a broader hybrid market that experienced a 9.9% increase in sales, with hybrids accounting for nearly half of all vehicles sold.
In May 2025 alone, 139,484 new cars were registered, marking a 0.1% decrease compared to the same month in 2024. Of these registrations, 15,845 were plug-ins, representing a 66.1% year-on-year increase. This growth in electrified vehicles resulted in a combined market share of 54.8% in May 2025, up 8 percentage points year-on-year.
Despite the growth of electrified vehicles, the market share of fossil fuel vehicles remains substantial. Between January and May 2025, petrol and diesel vehicles experienced a sustained and significant decline, with new registrations falling by 22.3% year-on-year. As a result, fossil fuel vehicles still occupied a 36.8% market share during this period.
The Italian Ministry of Environment and Energy Security (MASE) has recently announced new incentives for zero-emission vehicles, which could potentially boost the market share of electric vehicles. Roberto Vavassori, president of ANFIA, has stated that this initiative could further enhance the growth of the EV market.
However, the overall Italian new-car market has remained below pre-pandemic levels in 2025, indicating ongoing struggles with underlying vulnerabilities and external pressures. It is evident that the shift towards electrified vehicles is underway, but the decline in traditional fuel vehicles has not been fully offset, leaving the market in a state of transition.
[1] Data source: [relevant source] [2] Data source: [relevant source]
Technology, particularly in the form of electric vehicles (EVs), has shown significant growth in Italy's automotive market, with impressive gains for both battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs) as indicated in the shift towards electrification. The implementation of new incentives by the Italian Ministry of Environment and Energy Security (MASE) and the potential enhancement of the EV market by ANFIA's president, Roberto Vavassori, further underscores the role of technology in transforming the market.
