Cost of Explainer Videos - Determining the Price for Customized Professional Video Content
In the digital age, explainer videos have become a powerful tool for businesses to engage audiences and convey their messages effectively. However, creating a high-quality explainer video comes at a cost. This article provides a detailed breakdown of the factors influencing the cost of explainer videos from North American animation studios.
The average cost of a custom explainer video can start around $2,000 and go much higher, depending on the complexity and production specifics. Basic explainer videos, perfect for simple social media ads and short online animated ads, start at $2,500. Standard professional videos, which include proper lighting, sound, and animation, start at $2,000 and up. Custom high-quality explainer videos, known for their style, length, and sophistication, can cost between $2,000 and $10,000+.
Several factors contribute to the production costs of explainer videos. The length of the video is a significant determinant, with longer videos requiring more animation, editing, and post-production, thereby increasing the cost. The animation style and complexity also play a crucial role. More detailed or unique animation styles demand higher budgets to cover labor and time.
The production timeline and urgency are other factors that impact the cost. Projects with tight deadlines might incur premium charges due to expedited work. Scripting and pre-production costs vary among studios, with some including scriptwriting and others charging separately.
Adding professional voiceovers, multiple languages, subtitles, and localization increases costs. Post-production elements such as motion graphics, sound design, music licensing, and additional editing can also add to the final budget.
The studio's reputation and location can also influence the cost. Established studios in major cities like New York, LA, and Houston may charge more due to their expertise and overhead. Customization level and the number of revision cycles also affect the final budget.
Creamy Animation, a notable player in the industry, offers three revision rounds for each project, while the industry standard is two consolidated rounds. They provide standard professional explainer videos for $5,000 for a 60-second video. Their premium videos start at $8,000, offering high-quality animation, unmatched attention to detail, and flexible production timelines.
The cost of a standard one-minute explainer video from a North American studio typically ranges between $5,400 and $11,000. Creamy Animation offers three-tier packages with no hidden fees, catering to both bootstrap budgets and broadcast-quality ambitions.
For businesses looking to reduce costs, outsourcing to Eastern European or Asian teams can offer savings of 30-50%, but may require more oversight due to time zone differences. It's essential to consider these factors when planning a budget for an explainer video project.
[1] Source: Video Brewery (video brewery.com) [3] Source: Animaker (animaker.com) [5] Source: Video Arts (videoarts.com)
The average cost of a high-quality explainer video from North American animation studios can range from $2,000 to over $10,000, with factors such as video length, animation style, production timeline, scripting, voiceovers, and post-production elements significantly impacting the final budget. For businesses aiming to minimize costs, outsourcing to studios in Eastern Europe or Asia might provide savings of 30-50%, but may require additional oversight due to time zone differences.
In terms of lifestyle and finance, businesses need to consider their budget and objectives when deciding on the production of an explainer video, ensuring they choose a studio that aligns with their business needs and technology requirements. The cost of explainer videos can have an impact on a business's overall budget and should be factored into marketing and business planning strategies.
