Deadline Extension: Applications Invited for Adweek's 2023 Medal for the Outstanding Media Agency of the Year
Applications are now being accepted for Adweek's 2023 Media Agency of the Year award, which honors outstanding performance across distinct categories, including Breakthrough, Global, and U.S.
In previous years, Adweek recognized MediaCom as its Global Media Agency of the Year for two consecutive terms. Its notable wins include JPMorgan Chase, Google, and Coca-Cola accounts, and the expansion of its creative capabilities through the launch of its Creative Systems practice. Spark Foundry was named U.S. Media Agency of the Year for its impactful work with KFC and its groundbreaking Meta victory, as well as its remarkable campaigns for Macy's, Campbell's, and Wendy's. VaynerMedia secured the Breakthrough laurel for its distinctive structure and proficiency in creative convergence.
While the specific 2022 winners of Adweek’s Media Agency of the Year awards are not explicitly listed in the available results, agencies like PHD, which have been repeatedly recognized as Global Media Agency of the Year, are frequently mentioned. However, the 2022 win for PHD is noted in a separate source [3]. To obtain a comprehensive list of the 2022 winners, one would need to refer to Adweek’s official archives or its year-end awards announcements. Other agency recognition lists, such as creative awards, are present, but they are not directly relevant to this report.
The finance sector played a significant role in MediaCom's success, as they secured the JPMorgan Chase account, a prominent business relationship. On the other hand, Spark Foundry's technical prowess was evident in their groundbreaking Meta victory, showcasing the fusion of business and technology.
