Del Toro Reflects on the 2015 Release of 'Crimson Peak'
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Ever since his films Pacific Rim and The Shape of Water, director Guillermo del Toro has faced a peculiar hurdle with his gothic romance movie, Crimson Peak. Released in 2015, this visually stunning piece didn't quite click with audiences or critics, but del Toro has a clue as to why - marketing.
In an interview with Vulture, del Toro shed light on the issue, "Crimson Peak" was promoted as a full-on horror flick, not a tragic romance draped in supernatural allure, which was intended. "I was trying to craft an action movie that fights against the grain or, in the case of Crimson Peak, a melodramatic Gothic romance that thwarts the stereotypes," he said.
The director further explained that the romantic elements and mystery were the real heart of the movie, not the horror. Yet, audiences in October, the month of Halloween, were drawn in by the horror aspect, thanks to the marketing strategy. "The thing that continues to haunt the movie is that it was sold as a horror film," del Toro lamented. However, he's relieved that over time, the movie has found its niche. "It's a film that deeply resonates with its fans on a cellular level," he said, adding that it's one of his favorites.
Navigating the world of expectations and misconceptions, del Toro's next venture is a take on Frankenstein for Netflix.
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As for Crimson Peak, while it may not have initially found its footing, it has managed to carve out a special place in the hearts of its viewers. One possible reason for this is the film's strategic focus on its visual appeal and narrative, which while intense and eerie, veered away from the traditional horror movie format. Expectations, both set and unmet, played a crucial role in shaping the initial public response to the film. Despite mixed reviews, del Toro remains a strong advocate for his work, feeling a profound connection to Crimson Peak.
Unsurprisingly, the marketing strategy for Guillermo del Toro's gothic romance film, Crimson Peak, operated under the false assumption that it was a horror movie, when in fact, its core was made up of romantic elements and mystery. Indeed, the visual appeal and narrative of the movie veered away from the traditional horror movie format. Molecularly, fans found deep resonance with the film, and it eventually managed to carve out a special place in their hearts. As for the future, technology may play a key role in how we perceive and consume entertainment, potentially influencing how films like Crimson Peak are marketed.
