Dell Technologies has made significant updates to its Partner Program, outlining changes for the year 2025. Here's a quick glimpse at what lies ahead.
Dell Technologies has announced a revamped Partner Program for 2025, focusing on collaboration and growth. The new program offers several key features and incentives designed to support and grow partner businesses.
AI PC Portfolio
At the heart of the program is Dell's AI PC portfolio, featuring the Dell Pro Max lineup. These laptops, among the world's most secure commercial AI PCs, are equipped with NVIDIA GPUs, advanced displays, and AI-powered features for improved workflows. They run advanced security by running AI workloads locally, reducing data exposure. The portfolio also boasts sustainable design elements, such as recycled magnesium, post-consumer recycled plastic, bio-based plastics, and recycled ocean-bound plastics. Innovative design features include the industry's first modular USB-C port and easy-access service doors for upgrades. These devices run Windows 11, integrating productivity benefits such as the AI companion Copilot.
Growth Incentives
Partners gain access to exclusive pricing and tailored IT solutions on Dell.com and through official sales representatives, including discounts that can stack with existing promotions. Partnerships provide members with dedicated business tech advisors to help plan, scale, and solve IT challenges confidently. The program offers time-saving features like 24x7 access to in-region experts, next business day onsite repairs, and proactive device monitoring with predictive hardware alerts.
Sustainability Tools
Dell's commitment to circular innovation is evident in the use of sustainable materials within their AI PC portfolio. Partners and customers can leverage products made with recycled and bio-based plastics and low emissions aluminum. Dell also offers solutions to support energy transition and sustainability across industries, helping partners align with environmental goals.
Incentives for Partners
Titanium partners will receive a 1.5% Client growth incentive for meeting their quarterly Client PC unit target. Titanium partners in the new program will also receive a 2% Storage+ growth incentive when they meet quarterly targets. All metal tier partners will receive an incremental 4% Compete Select acquisition rebate when they win new business with Dell storage, data protection, or Client+.
Dell Technologies' partners are integral to how the company wins, and those with established AI competencies will play a particularly critical role in delivering AI-driven outcomes for customers and driving mutual success. The company has also refreshed its Sustainability Competency, launched last year, and embedded AI technology in its solutions, giving partners access to AI-enabled architecture like the Dell AI Factory.
For more information about the 2025 Dell Technologies Partner Program, visit Dell Technologies' official website.
[1]: Ian Heath, UK head of channel and distribution at Dell Technologies, stated that the 2025 Dell Technologies Partner Program is focused on collaboration and growth. [2]: Steve Young, UK SVP & MD at Dell Technologies, stated that customers expect genuine ROI as they scale AI and businesses need the right strategy and infrastructure to run workloads across complex, ever-changing IT topologies. [3]: Dell plans to retain a 3X services tier revenue accelerator for all storage-attached services. [4]: Dell Technologies has introduced a range of sustainability tools and resources for partners, including an energy efficiency calculator, messaging resources, an RFP portal tool, on-demand training, and Product Carbon Footprint reporting. [5]: The updated Data Science & AI training competency aims to help partners with Dell AI Factory and on positioning Dell products for AI. [6]: Partners selling Storage+ with services and storage-based Dell APEX Subscriptions are best positioned to take advantage of the accelerator for next year's metal tiering. [7]: Titanium partners will also receive a 1.5% Client growth incentive for meeting their quarterly Client PC unit target. [8]: Titanium partners in the new program will receive a 2% Storage+ growth incentive when they meet quarterly targets. [9]: All metal tier partners will receive an incremental 4% Compete Select acquisition rebate when they win new business with Dell storage, data protection, or Client+. [10]: Dell has embedded AI technology in its solutions and given partners access to AI-enabled architecture like the Dell AI Factory. [11]: Dell Technologies' partners are integral to how the company wins and those with established AI competencies will play a particularly critical role in delivering AI-driven outcomes for customers and driving mutual success. [12]: Dell Technologies has unveiled an AI PC portfolio to help partners capitalize on the upcoming PC refresh cycle. [13]: The program features a more consistent tier structure.
- Dell's AI PC portfolio, placed at the core of the revamped Partner Program, comprises laptops from the Dell Pro Max lineup, featuring NVIDIA GPUs, advanced displays, and AI-powered features for streamlined workflows, and runs advanced security by performing AI workloads locally, thereby reducing data exposure.
- To support partner businesses, the 2025 Partner Program offers growth incentives, such as exclusive pricing and tailored IT solutions on Dell.com, customized business tech advice for planning, scaling, and resolving IT challenges, and time-saving features like 24x7 in-region expert access, next business day onsite repairs, and device monitoring with predictive alerts.
- In line with its commitment to circular innovation, Dell's AI PC portfolio showcases sustainable design elements, like recycled magnesium, post-consumer recycled plastic, bio-based plastics, and recycled ocean-bound plastics. Furthermore, partners and customers can leverage products made with recycled and bio-based plastics and low emissions aluminum to support energy transition and sustainability across industries.
