Developing a fresh streaming platform, establishing a base in Amsterdam.
In the bustling city of Amsterdam, a creative production company named Red Pepper Film is making waves. Established two years ago in Yekaterinburg, Russia, the company has decided to set up shop in the Dutch capital, aiming to tap into the European market and collaborate with international clients.
Red Pepper Film stands out from Moscow production studios, leveraging their non-Moscow location to understand Russian specifics and offer a unique perspective. This move has proven successful, as they made it to the shortlist of Cannes Lions after ceasing advertising efforts.
The new generation of employees at Red Pepper Film is characterized by their willingness to stand up to advertisers and assert themselves publicly. This bold approach has led to a focus on working with global brands that share their ideological foundation, such as Nike and Samsung, over local companies.
Red Pepper Film is not only producing films but also planning to create eight films in the style of Woody Allen and 24 music videos for both international and Russian artists. The company is currently in talks with investors for the development of a Netflix-like platform, which is expected to launch next year. The project is estimated to cost at least 2 million euros.
The goal is to have two equally strong cores: music videos to build the audience and drive subscriptions, and films to foster loyalty. Red Pepper Film is already demonstrating their ability to produce high-quality content with minimal resources, as shown by shooting Ivan Dorn's music video on a smartphone.
Red Pepper Film's strategy involves establishing a physical presence in Amsterdam, leveraging local networks and partnerships, and offering culturally tailored creative production services for diversified audiences. However, without specific statements from Red Pepper Film, this remains an informed inference rather than a confirmed strategy.
Danil Golovanov, Creative Producer at Red Pepper Film, rebooted his career at age 30 and is currently building this new platform. The team at Red Pepper Film is structured according to the "Three Superpowers" rule, where each member has three specific functional areas of responsibility. The team in Amsterdam will handle production, while the creative department and production for Russian projects remain in Yekaterinburg.
Red Pepper Film does not hire employees over the age of 25, believing that the younger generation is highly creative, self-promoting, and ambitious. This approach has been instrumental in their success, as they have never had issues with investors on their "non-advertising" projects, unlike advertising campaigns where they have to deal with countless revisions.
Amsterdam was chosen as the location for the platform because it offers a production level better than Moscow, with a multinational environment and numerous agencies and production companies working globally. Red Pepper Film spends a week every month in Amsterdam, preparing for the launch of their innovative platform.
Red Pepper Film, with their focus on global brands like Nike and Samsung, is expanding their business into finance, investing 2 million euros to develop a Netflix-like platform that aims to create two equally strong cores in lifestyle – music videos and subscriptions – and technology – film production for fostering loyalty.
The company's location in Amsterdam, a hub of technology and business, is strategically important for Red Pepper Film, allowing them to tap into diverse audiences and collaborate with international clients in the realm of finance and technology.
