Golfing With a Digital Gaze: Facial Recognition at the U.S. Open
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For a second year in a row, the US Open golf tournament has welcomed facial recognition technology, aiming to elevate fan enjoyment and streamline entry procedures. This collaboration with biometric ticketing firm Wicket is making waves, enabling folks from golf enthusiasts to the staff to breeze through entry gates without hindrance, no more messing around with physical tickets or queuing up [1][2].
Bustling Crowds, Breezy Entry
- Biometric Ticketing: Wicket's ingenious technology offers face-based entry, catering to the myriad spectators and staff without a hitch.
- Speed and Convenience: The system ensures that admirers keep up their stride, enhancing the overall ease of access to the event.
Interestingly, the U.S. Open isn't just relying on facial recognition. FortressGB has been tapped in to provide chip readers for alternate entry methods, such as tapping a credential pass or phone on designated kiosks [1].
Tech-Savvy Thrust on the U.S. Open
The introduction of facial recognition technology at the U.S. Open has far-reaching effects:1. A Better Fan Experience: By slashing wait times and ironing out entry bottlenecks, fans can focus their energies on immersing themselves in the action rather than waiting in queues.2. Increased Efficiency and Security: By ensuring that only authorized individuals can gain access, the technology fortifies security without compromising efficiency.3. Data Collection and Personalization: While not mentioned explicitly for the U.S. Open, facial recognition technology potentially enables more customized experiences, such as tracking attendee behavior and preferences, as illustrated in spaces like the Intuit Dome [1].
All in all, the use of facial recognition at the U.S. Open exemplifies a bigger wave of sports events adopting technology to cultivate a thrilling and efficient attendee experience.
- The facial recognition technology at the U.S. Open, in collaboration with Wicket, employs artificial-intelligence to provide quick and seamless entry for both spectators and staff.
- This technology is not only enhancing the speed and convenience of access but also contributing to a broader trend of sports events leveraging technology like artificial-intelligence to improve the overall attendee experience.
