Digital innovation propels India's small and medium-sized enterprises (MSMEs) and traders, as PayG introduces INSPIRE in partnership with ONDC and Elite Global Links Foundation.

Digital innovation propels India's small and medium-sized enterprises (MSMEs) and traders, as PayG introduces INSPIRE in partnership with ONDC and Elite Global Links Foundation.

PayG, a leading domestic payment gateway, has embarked on a transformative journey by launching INSPIRE, an outreach program designed to empower micro, small, and medium enterprises (MSMEs) and traders nationwide. The program marks a collaborative effort between PayG, the Open Network for Digital Commerce (ONDC), and the Elite Global Links Foundation, with the shared aim of democratizing access to e-commerce and digital payments.

At the INSPIRE event hosted by PayG, distinguished leaders in the digital payments sector gathered to discuss the acceleration of digital economic inclusion in India through innovative and indigenous solutions like PayG. The app, founded in 2020, offers a lightweight, mobile-friendly platform optimized for low-bandwidth environments, enabling merchants to accept payments via QR codes, SMS links, and mobile apps, without the need for expensive hardware.

Prominent guests, including Shri Ashwani Mahajan, National Co-Convenor of Swadeshi Jagran Manch; Dr. Dnyaneshwar M. Mulay, Advisor to NSDC; Shri Sunil Singhi, Chairman of the National Traders' Welfare Board, DPIIT; Shri Ravindra Sathe, Chairman of the Maharashtra Khadi Village Industries Board; and Shri Lalit Gandhi, Chairman of the Jain Minority Financial Development Corporation & President of MCCIA, were in attendance. Their presence reflected strong national support from the trader and MSME communities.

Kamal Manohar Roa Jangeti, Chairman of PayG, expressed his pride in the INSPIRE initiative, stating, "INSPIRE is a pivotal step towards empowering India's MSMEs and traders with digital tools and global access. By fostering innovation and financial inclusion, we aim to accelerate their growth and integrate them into the global digital economy."

Shri Ashwani Mahajan praised PayG for its fee-free onboarding model for MSMEs and traders, describing it as a disruptive, inclusive move. He encouraged trade associations across the country to support domestic innovations, such as PayG, that can compete with global e-commerce players and ensure India's digital sovereignty.

Harmeet Singh Sethi, Head of Business and Operations at PayG, emphasized the company's commitment to offering a complete digital commerce bridge, connecting small businesses to numerous market opportunities, both locally and globally. The partnership with ONDC ensures that even the smallest Indian trader can now participate in the digital economy without barriers to entry.

The INSPIRE program signifies a crucial milestone for PayG, demonstrating its dedication to financial inclusion, technology-led growth, and the empowerment of grassroots enterprises. As a made-in-India payment gateway, PayG continues to showcase what is achievable for Indian MSMEs in the digital age.

Established in 2020, PayG is a trusted payment gateway service provider in India, offering one of the most affordable solutions with over 120 payment options, including credit/debit cards, net banking, and digital wallets. The company has partnered with more than 1,000 SMB merchants and over 50 enterprise clients as of the announcement. The INSPIRE program is expected to further expand its reach and contribute to the growth of India's digital economy.

1. The digital transformation of the Indian economy is being fueled by innovative solutions like PayG's INSPIRE program, which aims to democratize e-commerce and digital payments for micro, small, and medium enterprises (MSMEs) and traders.
2. The INSPIRE program, a collaboration between PayG, ONDC, and Elite Global Links Foundation, is not just about offering digital tools to MSMEs, but also about fostering financial inclusion, stimulating innovation, and integrating them into the global digital economy.
3. As India moves towards a digital lifestyle, domestic innovations like PayG are playing a crucial role in ensuring digital sovereignty, providing inclusive and affordable solutions for businesses of all sizes, and showcasing the potential of Made-in-India technology in the digital age.

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