Digital marketing firm, New Engen, expands its leadership team with the addition of Ashley Hill as Vice President of Affiliate, aiming to further strengthen its digital marketing strategies.
New Engen appoints Ashley Hill as Vice President of Affiliate Marketing
Veteran marketing expert Ashley Hill joins New Engen as the new Vice President of Affiliate Marketing, bringing a wealth of agency-side experience to the leading digital marketing agency.
Hill's role at New Engen will focus on elevating affiliate marketing strategies and integrating cross-channel experiences. The strategic vision for growth underscores New Engen's commitment to innovation and fostering a positive workplace culture.
A seasoned digital marketing professional, Hill has garnered a reputation for excellence in the affiliate marketing sector. With a demonstrated ability to build and scale affiliate channels, Hill will play a pivotal role in integrating recent acquisitions, such as LT Partners, into New Engen's expanding capabilities.
Lacie Thompson, Chief Growth Officer of New Engen, expressed her enthusiasm about Hill's appointment, stating, "Ashley's expertise will be invaluable as we continue to push the boundaries of digital marketing innovation."
Hill's strategic vision for affiliate marketing at New Engen involves optimizing performance, leveraging data-driven insights, and integrating multi-channel marketing approaches. She has also highlighted the importance of transparency and measurement accuracy to build trust with affiliate partners.
Recent developments under Hill's leadership focus on the implementation of AI-powered attribution models and advanced tracking capabilities to better capture affiliate contributions across the customer journey. This approach is expected to drive greater efficiency and performance in affiliate marketing campaigns, enabling clients to maximize revenue from their affiliate channels and adapt quickly to evolving market dynamics.
Established in 2012, New Engen is a digital marketing agency renowned for its groundbreaking strategies and pitched battle for brand growth. Known for managing around $1 billion in annual ad spend, the company was awarded the 2022 Google Premier Partner of the Year Award.
With the addition of Ashley Hill, the agency continues to bolster its roster of industry leaders determined to redefine the future of affiliate marketing, transforming the digital landscape with innovative strategies and collaborative growth.
Ashley Hill, the veteran marketing expert, will utilize her expertise in affiliate marketing to strengthen New Engen's business strategy in the industry, leveraging technology for optimization and cross-channel integration. Hill's strategic vision will significantly impact the agency's finance sector, contributing to its revenue and staying competitive in the rapidly evolving digital marketing market.
