Discussing Niche Sports Betting: Evidence-based wagering strategies in obscure athletic events
In the ever-evolving world of sports betting, Abelson Sports is leading the pack, pushing boundaries and transforming the landscape with their innovative strategies. Here's a chat with the company's top honcho, Jeevan Jeyaratnam, all about their journey, and what makes them tick.
Navigating the Challenges of Niche Sports Data
When it comes to delivering accurate and dependable data for overlooked and emerging sports, Abelson Sports' third-party partners - ALT Sports Data, Pro League Network, Rimble, SailGP, and nVenue - are in the driving seat. Abelson Sports simply bridges the technical gap, ensuring these data providers can seamlessly access sportsbook clients. As Jeevan explains, relationships are crucial in accessing reliable niche sports data. "It's all about building robust data frameworks with unshakable trust," he says, emphasizing the importance of partnerships, with ALT Sports Data being a prime example.
Paving the Way for Women's Sports Betting
Leading the charge in women's sports betting, Abelson Sports was the first to offer full goalscorer pricing for the NWSL. Jeevan reveals that this move was spurred by customer demand and the league's rapidly growing popularity. With a new $240 million TV deal in the bag, women's soccer is experiencing unprecedented attention, and Abelson Sports is ready to capitalize on this momentum.
The Art of Identifying Emerging Sports Opportunities
So how does Abelson Sports decide which sports or leagues are worth investing in for data coverage? Jeevan tells us that every addition to their Football Player Markets product comes as a direct response to customer requests. Though their partners might take a slightly different approach, focusing on building their library of sports and markets to sell to operators, what matters most is being able to connect with new demographics at a lower cost per acquisition (CPA) than traditionally expected.
A Futuristic Glimpse: What's Next for Abelson Sports
In the face of growing interest in player props, Abelson Sports is working tirelessly to keep their GPS and PIPS offerings competitive. To achieve this, they closely collaborate with their clients to ensure they offer the markets and competition coverage their clients desire. With the summer season approaching, Jeevan reveals that they expect to introduce a slew of additional goalscorer-based markets upon request from a large customer.
Revolutionizing Betting Experiences: Abelson Sports and Its Partners
As operators strive for engaging, content-rich betting experiences, partnerships like Abelson's with Match Hype and Rimble play a vital role in shaping how users interact with markets in real-time. Match Hype's bet stimulation videos complement Abelson's offerings, completing the circle in terms of wraparound coverage, maximizing retention for the operator. The end user expects fast, reliable data, and Abelson Sports and their partners ensure just that, while also educating and engaging fans along the way.
As sports betting diversifies, Abelson Sports stands tall as an agile, forward-thinking powerhouse. With their finger on the pulse of the industry, they continue to unlock value in untapped markets, helping shape the future of sports betting. The journey is far from over, and with exciting developments on the horizon, it's clear that Abelson Sports isn't just growing the pool of bettors-they're redefining the game.
- Abelson Sports is leveraging technology in sports betting to lead the industry, bridging the technical gap between data providers and sportsbooks.
- In the niche market of women's sports betting, Abelson Sports was the first to offer full goalscorer pricing for the NWSL, a move driven by customer demand and the league's growing popularity.
- Abelson Sports plans their data coverage strategically, adding to their Football Player Markets product as a response to customer requests, focusing on connecting with new demographics at a lower cost per acquisition (CPA) than traditionally expected.
- As operating partners, Match Hype and Rimble are instrumental in shaping the real-time interactions between users and markets, providing complementarybet stimulation videos and ensuring fast, reliable data for an engaging betting experience.
- In the growing interest of player props, Abelson Sports is working with their clients to keep their GPS and PIPS offerings competitive, expecting to introduce additional goalscorer-based markets during the summer season.
- In the ever-evolving world of sports betting, Abelson Sports is unlocking value in untapped markets, helping shape the future of sports betting by diversifying and redefining the game.
