Display Technology by Hisense is the power behind the visual experience at the FIFA Club World Cup 2025TM.
Hisense, a global leader in consumer electronics and home appliances, has secured a significant milestone in its sports journey by becoming the first official partner of the FIFA Club World Cup 2025. This partnership underscores Hisense's growing influence as a trusted provider of professional display solutions for elite-level sport.
Hisense's commitment to global sports partnerships is evident in its role as an Official Sponsor of the FIFA World Cup in 2018 and 2022, and an Official Partner of UEFA EURO in 2016, 2020, and 2024. The partnership with the FIFA Club World Cup 2025 further solidifies Hisense's position as a major player in sports branding.
The Chinese tech giant aims to inspire, connect, and lead through technology, making every match an opportunity to enhance the fan experience. Hisense's innovative technology is set to provide a stunningly sharp and immersive view of every match in the FIFA Club World Cup 2025.
Hisense's display technology is at the heart of the tournament. The company's ultra-large TVs, such as the 100” U7 TV, offer an immersive viewing experience with ultra-smooth, rich colours and deeply immersive audio-visual performance. According to Omdia, Hisense held a 56.7% volume share in the global market for 100-inch and above TVs in 2023, 2024, and Q1 2025.
The C2 Ultra Projector is another key product that enhances sports viewing with vivid colours and razor-sharp details, bringing the tournament to life in a way that feels like being in the stadium.
Beyond display technology, Hisense supports matchday experiences with home appliances like the PureFlat Smart Series Refrigerator and the Hisense Uni Series Air Conditioner. These appliances include convenient features such as an ice and water dispenser, while the air conditioner's Smart Eye and TMS control systems ensure a comfortable viewing environment by automatically adjusting temperature and airflow based on occupant movement.
Hisense's "Own the Moment" campaign for the FIFA Club World Cup 2025 is designed to celebrate the joy of bringing people together through sports. This campaign highlights Hisense's commitment to innovation and technology in enhancing special moments for soccer fans worldwide. The campaign aims to demonstrate how Hisense's products and technologies can help fans feel connected to the excitement of the tournament from their homes.
Hisense's branding is prominently featured inside the stadium, including on dynamic LED perimeter boards and giant jumbotrons. Messages such as "HISENSE 100" TV, GLOBAL No.1" and "#RGB-MiniLED TV" are displayed, reinforcing Hisense's commitment to technological excellence and global leadership.
During the FIFA Club World Cup 2025, Hisense's state-of-the-art screens are featured in the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC). This marks the first time that FIFA has granted exclusive VAR screen branding rights to a partner. Hisense's advanced screen technology delivers ultra-high resolution, colour accuracy, and real-time responsiveness, meeting the demands of the VAR system.
In conclusion, Hisense's role in the FIFA Club World Cup 2025 combines innovative technology with engaging branding to create a more immersive experience for sports fans globally. Hisense's commitment to technological excellence and global leadership is reinforced through its partnership with FIFA, empowering everyone to truly Own the Moment by enhancing the viewing experience on the pitch, in the VAR room, and at home.
Technology and sports intertwine in Hisense's "Own the Moment" campaign for the FIFA Club World Cup 2025, as the Chinese tech giant showcases its innovative technology to provide an immersive viewing experience for soccer fans worldwide. In the stadium, Hisense's products, such as the 100” U7 TV, adorn the dynamic LED perimeter boards and giant jumbotrons, emphasizing its commitment to technological excellence and global leadership in sports.
