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Escalating rivalry over Starlink deployment and market dominance

Escalating rivalry in Starlink's market sphere

Amazon launches satellites into orbit for the Kuiper undertaking.
Amazon launches satellites into orbit for the Kuiper undertaking.

Space Race 2.0: Satellite Internet Becomes Competitive Goldmine

Hey there, buddy! Ever been stuck in the country, longing for a strong, unyielding internet connection? So have millions of others. The rollout of fiber optic cables, 5G, and even mobile towers often leave us high and dry, right? Well, we've got some exciting news straight from the cosmos! A new race to space is heating up, and it aims to deliver speedy internet, free from those pesky land and tower-based limitations, straight from the sky.

You might have heard of SpaceX and their Starlink system. Want to join the exclusive astronaut club? Just grab yourself a small satellite dish for your garden or balcony, and presto! Instant (relatively speaking) access to the info superhighway. Starlink's connection is fast enough for streaming shows and working remotely, and in many areas, it even outperforms traditional options. The monthly cost? Around 50 to 100 euros - comparable to a fiber optic connection, without the need for digging up your yard or waiting years for the cable guys.

Amazon isn't content to watch from the sidelines. They're diving headfirst into this cosmic sea with their "Kuiper" project. By 2026, they plan to launch thousands of satellites, targeting rural areas and remote locations. The initial testing has proven successful, and they're aiming to start service for end-users as early as the end of 2025. If successful, Amazon could rake in a new revenue stream while simultaneously connecting their existing cloud services and logistics infrastructure.

This competition isn't limited to Earth-bound territories. China is planning its own mega-constellation, GuoWang, while Russia is pursuing a similar goal with the Sphere project. But it's not all smooth sailing - sanctions and technical hurdles are delaying progress.

What About Old Continent?

Not to be outdone, Europe's jumping into the game as well. The Franco-British company Eutelsat-OneWeb wants to deliver internet to businesses, schools, aid organizations, and government agencies. Even private customers can get in on the action, through providers like SkyDSL, with packages starting at around 17 euros per month. The EU is also working on a joint satellite project called "IRIS2", designed to be especially secure and protect European data streams.

One major advantage? Unlike many conventional providers, satellite services like these promise seamless coverage - worldwide, regardless of population density. Perfect for anyone living in remote areas, traveling frequently, camping, or working from home in a dead zone.

Compared to traditional internet providers, satellite internet is surprisingly competitive. While some rural households still pay around 40 euros per month for 16 Mbit/s, Starlink or soon Kuiper offer up to 100 Mbit/s - at a similar or even lower price level. However, it's worth noting that such offers may not provide full customer protection under telecommunications law [1][2][4].

So, What's Next for Us Consumers?

Short answer: More choices, and often better ones. Satellite internet is no longer a last resort, but a real player in the internet game. Faster, more flexible, and often cheaper than copper lines, satellite internet is worth keeping an eye on for those living in poorly served areas. The first generation is already available, with the next one launching soon.

  • Satellite
  • Satellite internet
  • Starlink
  • Amazon
  • Europe
  • SpaceX
  • Streaming

Research Sources

[1] Reuters[2] Space News[3] Globe Newswire[4] Bloomberg[5] Eutelsat

The Commission has also adopted a proposal for a regulation on the establishment of a European Data Protection Supervisor to ensure the protection of European data streams in the rapidly growing satellite internet sector. Moreover, advancements in science, space-and-astronomy, and technology are enabling these cosmic internet networks to challenge traditional terrestrial providers, offering faster and flexible connections to remote areas, and making satellite internet a competitive contender in the future of global connectivity.

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