Essential techniques for marketing mobile apps that every new business should take into account
In the highly competitive mobile app ecosystem, getting your app noticed can be a daunting task. However, with the right strategies and planning, you can increase your app's visibility and potentially reach millions of downloads.
The promotion strategies for mobile apps are divided into two stages: Pre-Launch and Post-Launch marketing.
Pre-Launch Marketing
Preparing for mobile app marketing during the development phase is crucial. To make the app easily shareable, consider partnering with a mobile app development company. Implementing app analytics and enabling push notifications are also essential during this stage.
Finalizing a release date and building a great app landing page are key components of pre-launch marketing. Outreach initiatives such as creating a list of PR professionals, bloggers, and social media influencers, and having a pitch ready for them, can help generate pre-launch buzz.
Opening social media profiles 1-2 months prior to the app launch is beneficial to avoid mistakes while promoting on social media channels. It's also important to identify the target audience and the platforms they frequent before posting content.
Post-Launch Marketing
The focus of post-launch app promotion is to get as many downloads as possible for app ranking. Gaining visibility on your application can be achieved through submitting the app on promotion websites, publishing the app on alternative app stores, conducting contests and giveaways, and keeping in touch with the press.
Achieving the ideal app promotion requires a guide and a series of prerequisites and strategies. Prerequisites include identifying app objectives and target audience, and doing keyword research.
After getting downloads, it's important to work on ensuring that people who install the app don't abandon it. This can be achieved by sending push notifications to keep the app at the top of users' minds and offering real value through the app.
App Localization
Localizing your mobile app according to relevant regions can help increase its usage. There are app localization agencies available to help bring your app to a global market.
Awards and App Store Optimization
Achieving the ideal app promotion requires a combination of strategies. Awards can add value to the app user acquisition marketing strategy and increase downloads. Important app awards an app inventor should consider include the French Tech in Germany Awards 2025, the Impact of Diversity Award 2025, the Deutscher Award für Nachhaltigkeitsprojekte 2025, the Best of Swiss Apps Awards, and the ATHENE Startup Award UP25@it-sa.
App Store Optimization (ASO) is a key strategy for organic Android/iPhone app marketing. Register with the push notification service of the operating system, as the OS service offers an API that enables the app to interact with the service.
Email campaigns can be a great start for establishing a marketing strategy for app launch. Pay per click can have a significant impact on mobile app promotion, especially when done on other apps.
In conclusion, a well-crafted app will not gain visibility without proper marketing and pre-launch buzz. Successful mobile app marketing requires attention to the promotion stages, as much as to the design and development stages. With the right strategies, you can increase the visibility of your mobile app and potentially reach millions of downloads.
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