Executive Dan Donnelly from Fox Sports switches to VideoAmp, marking his move to a new video advertising company.
Dan Donnelly, an industry veteran with 20 years of experience and expertise in the Sports vertical, has joined VideoAmp as head of sports strategy. In his new role, Donnelly will focus on leveraging data and analytics to drive more efficient and effective strategies at the company.
Donnelly comes to VideoAmp from Fox Sports, where he oversaw strategic efforts that influenced multibillion dollars in ad revenue. Before that, he held leadership roles in the U.S. Sports and Entertainment division of Publicis Media and at Starcom Mediavest Group.
VideoAmp, a company specializing in advanced audience measurement and analytics technology, is excited to have Donnelly on board. Executive Vice President of Revenue at VideoAmp, Bryan Goski, expressed his excitement about Donnelly joining the team, stating that his addition will be instrumental in accelerating growth for its sports practice and enhancing its measurement efforts within the industry.
Donnelly will work to strengthen and expand VideoAmp's partner portfolio, which already includes CBS Sports, Netflix, WWE for "Monday Night Raw", and many others. He has negotiated multiple high-profile media partnerships with major sports leagues, including the NFL, NBA, NHL, MLS, NASCAR, the NCAA, the PGA Tour, the Olympics, the FIFA World Cup, and more.
In addition to strengthening partnerships, Donnelly will focus on addressing the need for accurate cross-platform measurement in sports media at VideoAmp. For out-of-home (OOH) measurement, VideoAmp uses cross-channel data integration techniques that combine various data sources such as mobile location data, TV viewership, digital behavior, and OOH advertising exposures to provide accurate, real-time measurement of audiences reached by OOH campaigns.
Donnelly has expressed his excitement about joining VideoAmp and adding value to the team, helping to realize the company's mission. With his extensive experience and expertise in the Sports vertical, Dan Donnelly is poised to make a significant impact at VideoAmp.
- Dan Donnelly, in his new role at VideoAmp, will aim to utilize his expertise in sports strategy to leverage the company's advanced technology and drive profitable sports content across multiple media platforms.
- donnelly's extensive experience in the sports industry, including negotiating high-profile media partnerships with major sports leagues, will be instrumental in expanding VideoAmp's partner portfolio and enhancing its sports media offerings.
- In addition to his focus on revenue growth and partner expansion, Donnelly will address the need for accurate cross-platform measurement in sports media, leveraging VideoAmp's technology to provide real-time, cross-channel data integration for more effective out-of-home (OOH) measurement.
