Expanding Presence in MENA Region: Trident Group Pours AED 6 million into Sleep Expo ME 2025
The Trident Group, a leading textile and paper manufacturer, has made a significant commitment to the MENA market, investing AED 1 million in a regional showroom and office. This move is part of a strategic expansion that also includes the establishment of a state-of-the-art warehouse and storage facility in the United Arab Emirates and Saudi Arabia.
During Sleep Expo Middle East 2025, held at Sheikh Saeed Hall 1-3 & Trade Centre Arena, Dubai World Trade Centre, the Trident Group showcased its technologically advanced sleep and bedding products. The event, MENA's largest and most influential in the sleep, mattress, and bedding industry, took place from 15-17 September.
Trident Limited, the flagship company of the Trident Group, showcased its full range of products, including Bed & Bath Linen, My Trident, Yarn, Paper, and Bathrobes. The central theme of the showcase was the 20th anniversary of its patented Air Rich technology, a pioneering textile innovation inspired by the lightness and plushness of a feather.
Mr. Rajinder Gupta, Chairman Emeritus of Trident Group, was present at the event. He announced an additional AED 5 million investment in a state-of-the-art warehouse and stocking facility, further strengthening the company's regional expansion.
Trident Limited, headquartered in Ludhiana, Punjab, India, has offices in New York and London. The company's products have earned global recognition and are delighting millions of customers across India and the world. In fact, Trident Limited exports products to over 150 countries.
The Trident Group's participation in Sleep Expo ME 2025 was not just about showcasing its products, but also about reinforcing its long-term vision for the MENA market. The investments made by the company are aimed at ensuring stronger supply chain infrastructure and enhanced accessibility for customers across the region.
The Trident Group's regional expansion includes a strong commitment to the MENA market. This commitment is reflected in its investments, which signal a long-term strategy for growth and success in the region.
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