Explore Juan Jose Thuemme: Global Taste Pioneer at ETADAR - A Voyage of International Flavors and Ingenuity
Taking a Stroll Down the Flavor Lane: Insights from a Seasoned Professional
Our website: Intrigued by your journey and company, share your background with us.
Your Answer: My journey in the flavor industry spans over four decades, starting in the early '70s. I've worked in various regions, including New York, Holland, France, and currently, here at ETADAR in Mexico City. I served as a Senior Flavorist for a renowned firm until 2014, and ever since, I've been contributing to ETADAR's ambitious projects.
Our website: About you in a nutshell, give us one word.
Your Answer: Innovative and creative
Our website: What drives you? What's the goal?
Your Answer: My main objective is to continuously innovate in the realm of sweet and bakery flavors.
Our website: ETADAR, what makes it stand out today?
Your Answer: ETADAR thrives on its expertise in manufacturing reaction flavors, particularly focusing on those based on the Maillard reaction. Our portfolio is expanding to include plant-based flavors for various food sectors, such as meat, poultry, and dairy alternatives.
Our website: Tell us about the path you took to get where you are today.
Your Answer: Throughout my extended career, I've not only developed flavors but also shared my knowledge with junior flavorists, working closely with them in various regions.
Our website: The beginning of ETADAR, why was it started?
Your Answer: ETADAR was initiated with a global mindset, emphasizing the need for flavors that cater to both local and international markets, with a particular focus on exports and indigenous Mexican flavors.
Our website: Challenges, turning them into opportunities. What have you had to overcome during your tenure?
Your Answer: My biggest challenge has been maintaining a high level of innovation, pushing the boundaries to create new flavors and compounds.
Our website: What do you love the most about ETADAR's vision?
Your Answer: I cherish the company's commitment to embracing new technology, giving me the opportunity to pioneer new solutions and applications for Mexico.
Our website: ETADAR's unique strategies in an oversaturated market. What sets it apart from others?
Your Answer: Unlike other global players, ETADAR focuses on swift innovation, offering a flexible environment to nurture new ideas and solutions.
Our website: Values that guided you through the challenges. Tell us about a memorable moment during your leadership.
Your Answer: Values such as resilience and adaptability have been instrumental in overcoming challenges. A notable moment involved navigating the complexities of the Mexican market, developing substitutes for hard-to-source ingredients – a critical step to ensuring our success.
Our website: Three years from now, where do you see ETADAR heading? How do you envision shaping that change?
Your Answer: I foresee ETADAR expanding by setting up new facilities in Mexico and the United States. These developments will allow us to showcase innovative products and technologies created during my tenure.
Our website: Benefits for clients in a competitive market. So, what's the edge with ETADAR?
Your Answer: Clients benefit from ETADAR's innovative systems for developing new food products, particularly leveraging Mexico's unique flavor profiles and resources.
Our website: Lastly, is there anything else you'd like to share with our viewers?
Your Answer: I'm excited about the opportunities that come with staying up-to-date in this ever-evolving field – it's never too late to learn and grow!
Join me, Juan Jose Thuemme, on LinkedIn
Discover ETADAR to learn more about its achievements and future endeavors.
- I've contributed to ETADAR's ambitious projects in the field of food and drink, focusing on reaction flavors, particularly those based on the Maillard reaction and expanding to include plant-based options.
- Throughout my career, I've not only developed flavors but also shared my knowledge with others, working closely with junior flavorists and adapting to different regions.
- A notable moment in my leadership involved navigating the complexities of the Mexican market and developing substitutes for hard-to-source ingredients, ensuring our success.
- Embracing new technology at ETADAR has enabled me to pioneer new solutions and applications for Mexico, particularly in the food, technology, and real-estate sectors.
- I foresee ETADAR expanding by setting up new facilities in Mexico and the United States, showcasing innovative products and technologies – including those involving data and cloud computing, finance, health-and-wellness, fitness, and lifestyle – to clients in a competitive market.
- I cherish ETADAR's commitment to innovation, which allows for rapid response to industry changes and market demands, with a particular focus on indigenous Mexican flavors and export markets.
- I'm excited about the continuous learning and growth opportunities that come with staying up-to-date in the flavor industry, pushing boundaries to create new flavors and compounds. And you can join me on LinkedIn for more insights.
