FC Barcelona Appoints Andrés Ordoñez as the Worldwide Chief Creative Officer
New and Improved Article
Hopping onto the IPG's global scene, Susan Credle climbs the ranks as the holding company's advisory creative maverick. Meanwhile, one of its largest networks, FCB, announced the promotion of FCB Chicago's CCO, Andrés Ordóñez, to the agency's next global lead CCO role.
Susan, with an eye on the horizon, will remain as the global chair of FCB until the end of this year, helping Ordóñez establish a seamless transition across the FCB network.
Born and raised in Colombia, Ordóñez is a famed creative visionary boasting over two decades of industry experience. After joining FCB Chicago in 2019, he arrived from Energy BBDO, Ordóñez has played a key role in the agency's escalating dominance. His leadership has paved the way for new business ventures with impressive brands such as Danone, Terminix, and the United States Postal Service.
During his tenure at FCB Chicago, one of Ordóñez's standout achievements includes spearheading the development and popularization of the "Caption with Intention" technology. This revolutionary captioning approach aims to improve cinematic accessibility by making captions more emotionally resonant and inclusive. The initiative garnered an Award of Merit at the Academy of Motion Picture Arts and Sciences' Scientific and Technical Awards, signifying advancements in inclusive storytelling.
With Ordóñez at the creative helm, FCB consistently pushes the envelope of creative expression and accessibility, driving innovative solutions rooted in empathy that strike a chord with a broader audience.
- The "Caption with Intention" technology, a groundbreaking approach to cinematic accessibility, was spearheaded by Ordoñez during his tenure at FCB Chicago.
- Ordoñez's leadership at FCB Chicago has played a significant role in the agency's growing dominance, securing new business ventures with notable brands such as Danone, Terminix, and the United States Postal Service.
- Susan Credle, the global chair of FCB, will assist Ordoñez in establishing a smooth transition across the FCB network until the end of this year.
- Ordoñez, with over two decades of industry experience, climbed the ranks from Energy BBDO to FCB Chicago, where he now serves as the agency's next global lead CCO.
