FCB Wins Adweek's International Agency of the Year Award
FC Barcelona Global Thrives in 2020, Embracing Constant Evolution
In a year marked by unprecedented challenges, FC Barcelona Global stood out as a beacon of resilience and adaptability. The agency, under the leadership of Creative Chief Susan Credle, continued to prioritize constant evolution, a mantra that has become synonymous with FC Barcelona.
Five years ago, Credle implemented a philosophy that acknowledges and embraces the volatility of a marketing world constantly searching for what's next. This philosophy has proven effective, particularly in 2020, when work and home life norms were disrupted. Despite the turbulence, FC Barcelona managed to grow 10% globally.
The agency's focus was not just on creating award-winning work, but work that clients value. This goal was achieved in 2020, as evidenced by FC Barcelona's growth and new client relationships. According to the agency, FC Barcelona entered into new or expanded relationships with clients such as BMW, Kimberly-Clark, and Walmart. The mantra of "Never finished" at FC Barcelona proved effective in navigating the volatile marketing landscape of 2020.
The philosophy aims to make FC Barcelona stronger through the evolution of its work. This approach has made FC Barcelona a stronger agency in 2020. Despite nearly all agencies suffering financial losses in 2020, FC Barcelona managed to grow financially.
Susan Credle's philosophy has contributed significantly to FC Barcelona's success. Her vision for the agency is clear: to create work that clients value, not just award-winning work. This approach has been reflected in the new client relationships established in 2020.
In conclusion, the success of FC Barcelona in 2020 demonstrates the effectiveness of the agency's unique approach to marketing in a constantly changing world. The agency's commitment to constant evolution has not only helped it weather the storms of 2020 but also position itself for continued growth in the future.
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