Filmmaking luminary Kathryn Bigelow, in partnership with Xfinity, introduce the new short film titled 'Aviators'.
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Strapping audiences with heartfelt emotions through everyday characters is a signature style for director, Kathryn Bigelow. Partnering with Xfinity, Bigelow and her crew have brought this flair to a heartwarming tale amongst Air Force veterans before Military Appreciation Month.
Illustrating how technology can foster and sustain relationships even across years, Xfinity premiered "The Aviators." This high-quality short film, crafted alongside Xfinity's advertising agency of record, Goodby Silverstein & Partners, introduces us to a collective of veterans and a dedicated grandchild keen on bridging the generational gap.
Gearing up for a reunion with his fellow veterans, a grandfather vividly recounts his experiences with his intrigued grandchild.
Behind the scenes, "The Aviators" is part of Xfinity's new advertising platform, titled "The Wi-Fi is Booming". This innovative concept visualizes Wi-Fi as an extremely potent and alluring commodity, drawing dreamers from various eras to vie for it.
Set in an extraordinary, mythical town called Boomtown, this captivating family experiences an extraordinarily robust Wi-Fi signal that entices diverse opportunists such as miners, oil barons, and tech executives. This imaginative setting underpins Xfinity's message regarding the strength and desirability of its Wi-Fi service.
The campaign skyrockets Xfinity's Wi-Fi as a sought-after asset in a competitive world, integrating elements from history and fantasy. The film is a cog in the broader integrated campaign running across 2025, featuring broadcast, digital, social media, and real-world activations, along with collaborations with major events like MLB and Wrestlemania, and experiential engagements such as a Las Vegas Sphere takeover.
Besides Bigelow's mastery in directing a visually immersive narrative that bolsters Xfinity's brand, Goodby Silverstein & Partners also contribute to the campaign strategy and execution. In essence, "The Aviators" is a creatively daring short film, merging storytelling and advertising to pain a vivid portrait of Xfinity's Wi-Fi as an almost mythical entity that draws people through space and time to "Boomtown," mirroring the brand's commitment to superior connectivity and service.
In the captivating short film "The Aviators," produced by Kathryn Bigelow and Xfinity, silver screen technology transports audiences to Boomtown, a mythical town where the Wi-Fi signal is both powerful and desirable. This entertainment piece, crafted in collaboration with Goodby Silverstein & Partners, explores how Xfinity's Wi-Fi service fosters connections across generations, a theme perfectly exemplified in a heartwarming story involving Air Force veterans and a dedicated grandchild.
