Financial application Squirrel Away, a new investment platform for South Africa, was introduced to the market
Introducing Squirrel Away: Simplifying Investing for South Africa's Future
In a groundbreaking move, South Africa has welcomed its first investment gifting app, Squirrel Away. Founded by Sibongile Maputla and launched in May 2025, this innovative platform is revolutionising the way parents, family, and friends contribute towards a child's financial future.
The app simplifies investing by removing complex applications, branches, and jargon, allowing users to open accounts quickly and start gifting in a few easy steps on their smartphones. With investments starting from as little as ZAR 10, Squirrel Away makes long-term investments accessible to everyone.
Promoting Financial Literacy and Building Generational Wealth
Squirrel Away's mission goes beyond mere investment. It aims to promote financial literacy by normalising the habit of long-term investing and making concepts like compound interest accessible and familiar to children from an early age. By reframing gifting, Squirrel Away encourages thoughtful, community-based contributions with growth potential, rather than one-off tangible presents or vouchers.
This approach not only helps build responsible financial habits but also transforms casual gift-giving into meaningful financial legacy-building. By creating sustainable financial assets that children inherit and build upon into adulthood, Squirrel Away is fostering a culture of generational wealth in South Africa.
Empowering the Future
Maputla, the representative of Squirrel Away, believes wealth should be accessible to everyone. She wants children in South Africa to understand they have a stake in the future. By using Squirrel Away, children can see the tangible results of their investments, fostering a sense of ownership and empowerment.
Squirrel Away is not intended to replace formal financial institutions but rather to supplement and democratise wealth creation. It's a step towards making investing as normal as buying a toy while fostering financial knowledge and sustainable wealth for future generations in South Africa.
Download the Squirrel Away app today and join the movement towards a financially literate and prosperous South Africa. Together, we can build a brighter future for our children.
Investing in the financial future of South Africa's children can be as simple as a few taps on a smartphone with the Squirrel Away app. By promoting long-term investing and fostering financial literacy, this platform encourages sustainable wealth creation and legacy-building through community-based contributions, all while integrating technology into everyday lifestyle choices.
