Free-to-access app from OnlyFans discontinues adult content, focuses on entertainment and creativity.
Let's Talk About OnlyFans' New App, OFTV
Swerving from its adult content roots, OnlyFans, infamous for connecting adult content creators with customers, is now diving into the mainstream with its new app OFTV. Say goodbye to the NSFW content for now, as the app launches on major devices like iOS, Roku, and Amazon Fire.
This app will be a free streaming platform, boasting a library of over 800 videos, featuring original series from big-name creators such as Mia Khalifa, Bella Thorne, and Holly Madison. The focus here? No nudity, with a splash of entertainment from fitness instructors, chefs, musicians, comedians, and podcasters.
Tim Stokely, OnlyFans founder and CEO, has given us a sneak peek to Bloomberg; "OFTV is a super convenient way for fans to watch content from their favorite creators. There's no adult content on OFTV, because it's not being monetized."
While OFTV officially launched in January, OnlyFans has only recently started hyping it up as a platform for non-pornographic creators to connect with new audiences. The app is part of OnlyFans' ambitious plan to shake off its "pornography peddler" label and rebrand itself as a valuable tool for all creators.
Stokely's words bellow: "From day one, OnlyFans has been a creator-first platform to empower creators and give them greater control over their content."
With membership platforms like Patreon and Substack revolutionizing creator-fan connections, particularly during the pandemic, it's clear that OnlyFans has been weighing the potential wealth it's neglecting by centering solely on adult content. By branching out, the platform opens the doors for new creators to market themselves on OFTV while diversifying its reach, capturing fresh audiences.
As Stokely mentions to Bloomberg, "People who come to OFTV to watch one video might end up choosing another. It's a wider audience, and perhaps a slightly different one."
Strategically, the move towards safe-for-work (SFW) content involves niche targeting, increasing anonymity, skill development, and indirect marketing. By offering features for creators to block content from specific countries and providing a space for skills development, OnlyFans hopes to attract creators beyond the adult content niche. The platform's low competition and potential for unlimited traffic are further incentives. However, producing quality content demanding investment and professional skills can be challenging.
All things considered, OnlyFans' OFTV move is a promising step towards expanding its content offerings and attracting a broader audience. As always, it's about giving creators new avenues to share their content while providing fans endless entertainment. Game on!
- The tech industry is witnessing a bold move by OnlyFans, as they venture into the mainstream with their new streaming app, OFTV, abandoning NSFW content.
- The future of OFTV is diverse, with a focus on original series from creators in various fields like fitness instructors, chefs, musicians, comedians, and podcasters.
- In the realm of monetization, OnlyFans has clarified that OFTV will not feature adult content, aiming instead to be a valuable platform for all creators.
- As OnlyFans expands its content offerings, they are working strategically to increase anonymity, skill development, and indirect marketing, attracting creators beyond the adult content niche, thus capturing a broader audience.
