Future developments in experiential and immersive technologies will shape the direction of India's modern real estate sector.
In the wake of the COVID-19 pandemic, the Indian real estate sector has been compelled to think digitally as a response to the crisis. Over the past few years, the industry has been exploring digital capabilities and integrating innovations, but the focus has largely remained offline, with face-to-face discussions and site inspections as key elements.
However, the times are changing, and the need for digital transformation is becoming increasingly apparent. Realtors need to fast track this transformation and build the necessary infrastructure to cater to the evolving needs of customers.
The digital efforts, initially a knee-jerk reaction, have been met with success in arresting any steep decline. Real estate events, a multi-billion dollar business, will shift to virtual platforms in a post-COVID world. The focus will be on building immersive technologies and offering powerful experiences to customers.
Online events should not just be another sales tactic but should create an immersive and experience-based approach for deeper customer interaction. Developing engaging user interfaces, easy navigation facilities, effective addressing of customer queries, and offering actionable and transparent insights is necessary for online events.
An intelligently designed digital journey can boost customer engagement, overall top line, profitability, and brand visibility. To make virtual events successful, it is essential to offer a better experience and render practical value to customers. To modulate wider behavioral changes and break customer inertia, it is important to provide magic moments and memorable personalized experiences.
In devising the experience-based digital customer journey, realtors should consider the long-term strategic implications. A well-designed digital strategy can shorten the sales cycle, streamline operational flow, and boost sales without increasing overheads. To make captivating digital strategies and integrate them seamlessly throughout the customer life cycle management is crucial.
While specific Indian real estate companies planning to enhance their digital capabilities and adopt immersive and experiential technologies post-COVID to provide magical and memorable customer experiences are not explicitly mentioned in the search results, the Indian real estate sector is generally experiencing robust growth, with significant investment and demand increases. This suggests a likely trend towards digital transformation and innovative customer engagement in the market.
The digital transformation, expedited by the COVID crisis, has a much deeper long-term undertone. Realtors need to focus on emotional dimensions and develop high-value, original, and engaging products and platforms. By doing so, they can not only survive in the current digital landscape but also thrive and lead the industry into the future.
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