Global marketing responsibilities of Harman International shifted to Havas Group, resulting in a consolidation of advertising and media operations on a worldwide scale.
Samsung-Owned Audio Firm Taps Havas Group as Global Agency Partner
In a move to consolidate its advertising across various brands, Samsung-acquired audio electronics company Harman International has appointed Havas Group as its agency of record.
With roots in connected car systems, audio and visual products, enterprise automation solutions, and connected services for automakers worldwide, Harman is an international technology powerhouse. Among its consumer brands are JBL, Harman Kardon, Revel, AKG, and Mark Levinson.
Effective immediately, Havas Group will handle marketing solutions for all Harman brands globally. This transition includes the development of marketing strategies for both consumer and b-to-b products, services, and technology intended for automakers and enterprise clients.
Havas Group's strategic approach for Harman encompasses a converged strategy that integrates creative and media solutions across all brands and territories. It also deploys micro-targeting and detailed insights, as demonstrated in the launch of JBL Authentics, a line of intelligent home speakers.
The Paris-headquartered agency has leveraged these insights to deliver globally successful campaigns for Harman, focusing on tailored audience engagement and effective brand messaging. These strategies have proven instrumental in making JBL's latest speaker campaign the highest-performing to date, offering valuable insights for challenger brands.
Harman International's partnership with Havas Group signifies a new era of collaborative advertising efforts for the electronics company, bolstering its presence in the global market. The details of the marketing solutions developed for other Harman brands across different territories have yet to be disclosed.
- The partnership between Harman International and Havas Group signals a new era in finance and technology, as Havas Group will develop marketing strategies for all Harman brands globally, including businesses like JBL, Harman Kardon, and AKG.
- As part of their collaboration, Havas Group will employ a converged strategy that integrates creative and media solutions across all Harman brands and territories, utilizing micro-targeting and detailed insights to tailor audience engagement and brand messaging, as demonstrated in the successful launch of JBL Authentics.
